Free Yr Radio

October 15, 2007 09:00 ET

Yaris and Urban Outfitters Close Free Yr Radio 2007 by Partnering With Seattle's KEXP to Bring Exclusive Live 2007 CMJ Performances to Non-Commercial Stations Across the USA

Free Yr Radio Album Available at Urban Outfitters Week of October 20th

NEW YORK, NY--(Marketwire - October 15, 2007) - Free Yr Radio, the inaugural year-long initiative in support of independent radio, continues its commitment to independent music and media during the 2007 CMJ Music & Film Festival held in Manhattan from October 16th through 20th. This year, the music will play beyond the city's borders as the campaign teams with Seattle's KEXP (90.3 FM and KEXP.ORG) to bring exclusive live in-studio performances and interviews by select indie bands to non-commercial Free Yr Radio stations across the country. During the week, KEXP will host a series of live world-class performances at the Gibson Showroom in New York (421 West 54th Street between 9th & 10th Avenues) recording and sharing content from the broadcasts free of charge for Free Yr Radio partner stations. The venture is the latest and final element of the 2007 Free Yr Radio campaign created by Toyota Motor Sales, U.S.A., Inc. (TMS) and Urban Outfitters (URBN) to benefit non-commercial radio.

"Live in-studio performances are an important part of the experience we create for listeners," said Kevin Cole, KEXP's Senior Director of Programming. "Our week-long broadcast from CMJ presents us with a great opportunity to curate a lineup of twenty live performances and then connect our listeners with that content. We're thrilled to partner with Free Yr Radio to bring these performances from up-and-coming indie bands and more established artists to other stations and their fans. This partnership maximizes our resources and continues to create new programming to enhance and support non-commercial radio."

The 2007 Free Yr Radio campaign, launched at South by Southwest (SXSW) in Austin, TX, is a multi-phased initiative which featured a series of free in-store performances by top indie bands at Urban Outfitters stores. The 2007 thirteen-city event drew thousands of attendees nationwide, and highlighted popular bands including Klaxons, Sonic Youth, Man Man, The Rapture and Dinosaur Jr. among others. The campaign also provided brand new Toyota Yaris vehicles to partner stations to use as a fundraising tool. In addition, a benefit compilation CD featuring rare tracks from the bands will be released during CMJ week on October 20th, and will be available nationwide at Urban Outfitters stores. All profits from the CD will be split among partner non-commercial stations.

"KEXP is an innovative national tastemaker representing the best of non-commercial radio," said Paul Czaplicki, engagement Keith Dahl, national marketing manager for Toyota Motor Sales, USA, Inc. "Through Free Yr Radio, we are pleased to team with KEXP to assist other non-commercial stations in attaining their goals and increasing their impact and influence.

The compilation CD will be sold exclusively at Urban Outfitters stores and will be featured on the play list at

The Free Yr Radio 2007 CD Track Listing:

1. Klaxons - Golden Skans - Erol Alkan's Ekstra Spektral Edit (B-side)
(Previously released as a b-side in the UK)
2. The Ponys - Hara Kiri (Live)
(Recorded live at Daytrotter Studios 2/6/07)
3. Voxtrot - Steven (Live)
(Recorded live at Daytrotter /Big Orange Studios 3/13/07)
4. The Long Winters - Commander Thinks Aloud
(Live / previously unreleased)
5. Annuals - Swing Low, Sweet Chariot (B-side)
(Previously released as a b-side in the UK)
6. Man Man - Easy Eats (Live)
(Live for Free Yr Radio 05/19/07)
7. The Rapture - Crimson Red (Bonus Track)
(Previously released as a bonus track to a Tower Records version of Pieces
of the People We Love)
8. Rogue Wave - Publish My Love (Live)
(Live for Free Yr Radio 05/25/07)
9. Tapes 'N Tapes - Cowbell (Live)
(Live for KEXP, Seattle 03/25/07)
10. Dinosaur Jr. - Yer Son (B-side)
(Track appeared as a b-side on the 7" bonus single accompanying the vinyl
release of Beyond)
11. Grizzly Bear - Little Brother (Live)
(Live from Daytrotter Studios 02/12/07)
12. El-P - Poisenville Kids No Wins (Live)
(Live for Free Yr Radio 07/14/07)
13. Dntel - The Distance - Metronomy Remix (B-side)
(Track was previously released as a b-side in the U.K.)
14. Sonic Youth - World Looks Red (Live)
(Live for Free Yr Radio 07/21/07)

Additionally, to celebrate the Free Yr Radio CD release, all Urban Outfitters stores in Manhattan will offer a tribute to the campaign by creating window displays honoring participating artists and non-commercial radio during CMJ Week from Oct. 16 to 20. All CMJ attendees will receive a discount on any purchase made at Urban Outfitters during the week simply by presenting their CMJ badges.


Urban Outfitters (NASDAQ: URBN) owns and operates three retail clothing brands: Urban Outfitters, Anthropologie and Free People. The first store opened in 1970 in Philadelphia, Pennsylvania, focusing on "funky" fashion and household products. Today, the Urban Outfitters line has expanded from vintage, bohemian, retro, ironically humorous, kitschy, and oddly designed apparel and furniture to include many luxury brands such as Lacoste, Diesel, True Religion and Seven for All Mankind. Currently headquartered in the Philadelphia Navy Yard, Urban operates more than 100 shops in the United States, Canada, Ireland, and the United Kingdom.


About Toyota Motor Sales, U.S.A., Inc.: Toyota established operations in the United States in 1957 and currently operates 10 manufacturing plants, including one under construction. There are more than 1,400 Toyota, Lexus and Scion dealerships in the U.S. which sell more than two million vehicles a year. Toyota directly employs more than 32,000 people in the U.S. and its investment here is currently valued at more than $13 billion, including sales and manufacturing operations, research and development, financial services and design.

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