SOURCE: Yasheng Group

January 07, 2011 09:19 ET

Yasheng Group Establishes Yasheng America Trade Company to Expand Domestic and International Trade

REDWOOD CITY, CA--(Marketwire - January 7, 2011) - Yasheng Group (OTCQB: YHGG), a high-growth diversified China-based agricultural company with US headquarters in California, today announced the establishment of Yasheng America Trade Company, a wholly-owned subsidiary of Yasheng Group, that focuses on domestic and international trade. The establishment of the new entity represents the next step in the company's domestic and international expansion plan to provide more efficient internal processes, consolidate trade operations, and access new markets. 

Yasheng America Trade Company will be headquartered in Lanzhou GanSu, China, with offices in Redwood City, California, as well as Shanghai, and Beijing. Through the new entity, the company will be better positioned to enter new markets, including high-end markets, to establish long-term direct customer channels, and to develop more direct sales which offer higher margins. The company plans to bring on board additional domestic and international trade directors to lead these efforts.

In addition, sales and marketing operations will be consolidated and expanded. A major focus will be the development of the "Yasheng" brand through consistency in packaging and marketing materials and by providing a high level of customer service throughout all customer touch points.

The new firm is registered and approved by the PRC to do business in China and internationally for the import and export and wholesale trade of chemicals, minerals, equipment, construction materials, electronics, agricultural equipment, food processing equipment, food commodities, office supplies, and mining equipment. The company has been approved by Ministry of Commerce for 30 years of operation for domestic trade and import and export with the ability to perform all types of financial transactions. 

Chairman Zhou Changsheng said, "The creation of YASHENG America Trade Company is a major step in our expansion plan. We believe it will position us to develop a range of competitive 'Yasheng' products, streamline and strengthen our operations, and enable us to enter new markets -- including international markets -- efficiently. We also expect to better penetrate the domestic market with imported commodities for trade in China by expanding our current product portfolio. This new entity is also a key element in completing the development of the Yasheng North American Logistics Center in Southern California, which is focused on logistics and trade of all types of products between North America and Asia."

Yasheng Group

Yasheng Group (OTCQB: YHGG) (www.yashenggroup.com), founded over 30 years ago, is a US holding company that conducts primarily agricultural operations in the Northwest of China. Today it is one of China's leading producers and marketers with six major product segments including field crops, vegetables, fruit, specialty crops, hops, hemp, seeds, beef and poultry. Yasheng is a supplier of high-quality agricultural products to world-famous conglomerates such as McDonald's, KFC, Tsingtao Beer, and Pepsi. The company is lead by a highly qualified management team and it has total assets of approximately $1.7 billion, over 15,000 employees, and a history of strong sales and earnings growth.

Safe Harbor Statement

Except for the historical information contained herein, certain matters discussed in this press release are forward-looking statements which involve risks and uncertainties. These forward-looking statements are based on expectations and assumptions as of the date of this press release and are subject to numerous risks and uncertainties, which could cause actual results to differ materially from those described in the forward-looking statements. These risks and uncertainties are discussed in the company's various filings with the Securities and Exchange Commission. The company assumes no obligation to update these forward-looking statements.

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