SOURCE: CineMaya Media Group, Inc.

August 14, 2007 17:32 ET

Yatra.com Selects Elephant Advertising for Launch in North America

NEW YORK, NY--(Marketwire - August 14, 2007) - Yatra.com, one of India's leading Internet travel services companies, has selected Elephant Advertising (a wholly owned subsidiary of CinéMaya Media Group) (PINKSHEETS: CNMY) as the agency of record (AOR) for the North America market to aid the successful site expand its service offerings in the west. Yatra.com introduces its new service in North America for Non-Resident Indians and travellers to India. Elephant Advertising, regarded as the premier advertising agency for the Indian Diaspora throughout the North American market, will develop and lead the campaign.

With over 2.4 million Indians in the United States, the US-India travel sector has become one of the fastest growing in the travel industry with almost every major airline in the world offering either direct or one-stop flights to most major cities in India. This summer has seen a flux of activity as India's largest private carrier Jet Airways launched its New Jersey-Brussels-Mumbai route, and India's flagship national carrier Air India launched a non-stop service from Newark to Mumbai on its new fleet of aircraft. With the Indian Diaspora increasingly migrating and travelling, Yatra.com aims to offer solutions for international travel to India and domestic travel within India to Non-Resident Indian and world travellers.

"Indians are avid travellers for business and personal reasons. With the expanding ties and immigration to the United States, and India being ranked highly amongst the world's top travel destinations, it makes perfect sense for Yatra.com to tap this growing consumer base and serve the Indian and world travellers on an international level. We have chosen to work with Elephant Advertising, which has an extensive track record for launching new brands seeking to market services to the Indian Diaspora in North America," said Dhruv Shringi, Co-Founder, Yatra.com.

"We are very excited about the introduction of Yatra.com's travel services in North America. Until recently, most airline ticketing for India was done through travel agents or directly through airlines, and none of the major mainstream travel services offer international ticketing to destinations in India. Yatra.com will make it easier for the Indian community to find the best travel deals from US to India and travel within India through the ease and convenience of a reliable online service," said Nayan Padrai, President, Elephant Advertising, CinéMaya Media Group.

Visit www.yatra.com for travel needs to India.

About Yatra.com

Yatra.com is one of India's leading online travel services company with the investment backing of Reliance Capital (Anil Dhirubhai Ambani Group), Television Eighteen, and Norwest Venture Partners. Yatra.com helps businesses and consumers book air tickets, hotel rooms, holiday packages, buses and car rentals through three options: via the Internet, by phone, or using mobile handsets.

Yatra's multi-language customer service center operates around the clock, 365-days-a-year. Yatra offers air tickets on all major international airlines, hotel reservations across more than 90,000 Hotels in over 500 cities around the world and more than 200 exotic holiday packages in over 100 destinations. What's more, yatra.com provides detailed city guides to help you plan and navigate your travel wherever you go.

About Elephant Advertising

Elephant Advertising (www.elephantadv.com), a wholly owned subsidiary of CinéMaya Media Group (PINKSHEETS: CNMY) (www.cinemayamedia.com), is an ethnic advertising and events agency focused exclusively on the burgeoning South Asian American market in North America. Elephant's current clients include DIRECTV WorldDirect, Air France, Indus American Bank, TeenPatti.com, Shaadi.com, Fropper.com, NRC, and UniMart, amongst others. In addition, Elephant Advertising is the North American Diaspora agency partner for the soon to be launched Diaspora Marketing Unit of the STARCOM MediaVest Group.

About CinéMaya Media Group

CinéMaya Media Group (PINKSHEETS: CNMY) is a leading provider of high quality international South Asian media, entertainment, and marketing services. Established in 2000 as a vertically integrated company, CinéMaya Media Group has since grown into a mini-conglomerate in the ethnic media landscape through its robust businesses within the following areas: Publication, Broadcast Television, Radio, Film & Television Production, Events, and Advertising. For more information on CinéMaya Media, please visit www.cinemayamedia.com.

Safe Harbor Statement:

The Private Securities Litigation Reform Act of 1995 provides a "safe harbor" for forward-looking statements. Certain of the statements contained herein, which are not of historical facts, are forward-looking statements with respect to events, the occurrence of which involve risks and uncertainties. These forward-looking statements may be impacted, either positively or negatively, by various factors. Information concerning potential factors that could affect the Company is detailed from time to time in the Company's reports filed with Pink Sheets.

Contact Information