December 18, 2014 08:00 ET

Yconic Poised for Significant Growth in the U.S.

Canadian-based company launches new name and U.S. expansion plan

TORONTO, ONTARIO--(Marketwired - Dec. 18, 2014) - Today, StudentAwards, Canada's leading online student platform, announced that it will be transitioning to a new identity - yconic. In line with its vision to extend its global reach, yconic has also launched an extensive U.S. growth plan, acquiring more than 50,000 student members in its first two months. The yconic platform aims to make life easier and less stressful for students pursuing higher education, while empowering them to be and do great things.

The term "yconic" comes from a combination of the word "iconic" and an abbreviation for today's youth, to create the "best in youth". With a focus on building meaningful relationships with youth, yconic offers students across U.S. and Canada a platform where they can give and get the help they need to better manage student life. With more than $170 million in financial awards available, members have access to hundreds of scholarships, bursaries and other opportunities to fund their education. Members can also connect with other students and provide guidance on a range of topics in yconic's peer-driven community.

"At yconic, our goal first and foremost is to offer a peer-driven platform where students can give and get the help they need to navigate their post-secondary journey," said Rob Henderson, CEO, yconic. "We continue to add new features and expand our online support based on feedback from our members. Right now we are excited to offer these services to both Canadian and U.S. students and look forward to continuing to increase our reach as we grow the yconic platform."

Boasting Canada's most expansive student help network and youth-focused market research panel, yconic also partners with Canadian brands, agencies and higher education institutions to help them better understand, engage with and build meaningful relationships with youth. Yconic only partners with brands committed to authentically helping and investing in the student community. The yconic platform is a place where partner organizations can deliver relevant and authentic programs to help students as they pursue their education. These programs can range from financial literacy resources to monetary aid for school, and help generate genuine positive impact for students, and in turn brand loyalty.

About yconic

Yconic has helped more than three million students in Canada and the U.S. through yconic.com, the leading student platform that provides access to more than $170 million in financial opportunities and Canada's largest youth focused market research panel with more than 549,000 panelists. Yconic works with partners to help them authentically engage with youth through Market Research and Insights, Digital Marketing Solutions and Talent Services. Yconic only partners with brands committed to authentically helping and investing in the student community. For more information, please visit we.are.yconic.com.

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