SOURCE: Bernstein-Rein


December 14, 2016 13:30 ET

Year of Madness Bracket Challenge

Open Call to Rank 2016's Most Crazy Moments From Bernstein-Rein

KANSAS CITY, MO--(Marketwired - December 14, 2016) - When it comes to selecting the ultimate craziest moment of 2016, the match up between the Race to the White House vs. JayZ Cheating on Beyoncé are among the 16 different events featured in animated GIF format by Bernstein-Rein in its "Year of Madness Bracket Challenge."

Played out in the same fashion as the NCAA March Madness bracket selection, the public has an opportunity to select among a variety of high profile happenings that took place during 2016 and through a bracket process, determine the event that they most hope to put behind them as we head into 2017. The agency will make a donation to the charity who's efforts are sort of the antidote to the craziness occurring in the winning moment, and invite participants to do so too. The "Year of Madness Bracket Challenge" is live at through December 16th.

"This is definitely not your typical holiday greeting card," noted Chris Perkins, Managing Director of Bernstein-Rein. "This lets everyone put 2016 in perspective in a fun and engaging way while resetting for 2017 with what we hope will be an uplifting message."

The BR creative teams sifted through hundreds of events that search and social channels revealed as the most popular or significant in 2016. They then created emblematic animated GIFs to illustrate the moments and paired each with a real charity that has some relation to the happening. Another first-round match up features an animated Pikachu being flushed down a toilet as representative of the Pokémon Go phenomenon, vs the historic Brexit vote. The connected charity for Pokémon Go is Charity Miles and for Brexit it is Migrant Help.

"We found the perfect charity to honor the Chicago Cubs winning the World Series and breaking the curse of the billy goat," explained Darren Brickel, Creative Director at BR. "Heifer International gives goats to families in need, primarily in Africa. This is a fun and engaging way to give topical relevance to worthwhile causes."

BR will share winning bracket results daily beginning December 19th with the winner being announced January 3rd. Fans can follow along on Twitter (@Bernstein_Rein) to see who wins.


First Round Bracket Moments:

Harambe vs. Batman vs. Superman the Movie
Chicago Cubs World Series Win vs. Leonardo DiCaprio Winning the Oscar
Death of 80's Music Icons vs. Apple Killing the Headphone Jack
Kim Kardashian calling out Taylor Swift vs. Passing of Beloved Celebrities
The Race to the White House vs. Jay Z Cheating on Beyoncé
Pikachu vs. Brexit
WikiLeaks Document Releases vs. Ryan Lochte's Robbery Claim
Rihanna dabbed at Drake's Love vs. Dylan Winning Nobel Prize for Literature

About Bernstein-Rein

Based in Kansas City, MO, Bernstein-Rein is a connections agency. In developing marketing programs for its clients, BR identifies, develops and creates communications ideas and experiences that authentically represent its clients brands, yet are highly relevant to the right people. This approach yields effective and engaging work that consumers want to connect with and share. BR was founded in 1964 by Bob Bernstein, who was one of the first to harness the power of consumer connections through the creation of the Happy Meal, a mainstay at McDonald's outlets worldwide. And still an agency client. Find out more at

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