March 04, 2010 11:44 ET

Yeast Culture Manufacturer Vi-COR® Aims to Double International & Domestic Reach

MASON CITY, IA--(Marketwire - March 4, 2010) -  Jason Switzer of Vi-COR®, a manufacturer of yeast culture products for swine, poultry and dairy feed, has been appointed to the board of directors of Midwest Global Trade Association (MGTA). Switzer manages Vi-COR's European & Middle East markets. He sees MGTA's role as taking on added importance with President Obama's State of the Union announcement that he wants to double U.S. exports over the next five years. "It is important that Midwest companies have the proper education and assistance in their international trade in order for the U.S. to reach the President's goal," says Switzer.

Vi-COR's international business has grown steadily over the past decade and now accounts for nearly 50 percent of sales. The company serves 40 countries with the recent addition of Uruguay, Peru and Nicaragua. "Our goal is to double both domestic and international business over the next five years," says Jodi Ames, Vi-COR's VP/director of marketing. Vi-COR launched a new branding campaign in 2009 and devoted a substantial budget to full-page color print ads in domestic and international livestock publications and participation in nearly 60 trade shows worldwide. This international "full throttle" commitment to heightening brand awareness of Vi-COR continues in 2010. While dairy accounts for most of Vi-COR's sales in North America, the international market is more multi-species, with sales to the swine, poultry and dairy industries. The company's A-Max® and Celmanax® products share international popularity.

Switzer says the future is bright for U.S. companies wanting to do business internationally. "One of our goals at the MGTA is to reach out to companies in the Midwest and educate them on international business and overcoming trade barriers," explains Switzer. "The MGTA is very important for agricultural companies like Vi-COR, especially with the new National Export Initiative."

Vi-COR entered the yeast industry in 1999 and grew 30 percent annually during its first decade. In addition to developing innovative additives for livestock feed, Vi-COR also offers Milk to the Max®, a free bilingual program for Vi-COR customers to educate dairy employees on cow physiology, cow comfort and proper procedures for milking cows. This program has proven especially beneficial to dairy producers with somatic cell count issues. For more information on Vi-COR, visit

Contact Information

  • Contact:
    Nancy Crist
    J.W. Morton & Associates
    319-378-1081, x22