October 22, 2009 17:00 ET

Yeast Culture Manufacturer Vi-COR® Offers Free Dairy Education Program

MASON CITY, IA--(Marketwire - October 22, 2009) - Vi-COR, a manufacturer of yeast culture products for dairy feed, offers its customers a free program to educate dairy employees on cow physiology, cow comfort and proper procedures for milking cows. "Our goal is to help dairy producers improve milk quality and quantity," says Jodi Ames, Vi-COR vice president and director of marketing. "When implemented, this program improves efficiencies, saving the dairy owners time and money."

While the Milk to the Max program was launched in 2003, it is more timely today than ever in helping dairy owners maximize production efficiencies. Milk to the Max customer support specialists are bilingual in English and Spanish, a key element of the program. According to a 2009 survey by the National Milk Producers Federation, 41.4 percent or 57,146 of the nation's 138,124 dairy employees are immigrants and the majority of these workers are Hispanics. Milk to the Max customer support specialists evaluate the dairy environment and milking procedures and provide feedback to the nutritionists and owners, including a presentation to the workers specific to each dairy. The report summarizes findings and provides recommendations for improving milk production and herd health. In order for a dairy to participate, Milk to the Max must be prescribed by a nutritionist, veterinarian or feed company. The dairy can also contact Vi-COR directly to see if it qualifies for this beneficial free program.

According to Ames, the program shows dairy producers and their employees that many times it is the non-nutritional areas that are causing bottlenecks and limiting production. "They learn that a cow's place of rest is a contributing factor in milk production," explains Ames. "They also learn that a calm, consistent milking routine will improve the amount and quality of milk." Insights like these, provided by Milk to the Max support specialists, have led to increased productivity and lower somatic cell count for many Vi-COR dairy producers, says Ames.

Vi-COR® (Varied Industries Corporation), established in 1963 in Mason City, Iowa, is a manufacturer of yeast culture products for dairy, beef, poultry and swine feeds. Its products include Celmanax®, a unique combination of yeast culture, yeast extract and hydrolyzed yeast in dry and liquid forms and A-Max® Yeast Culture, an extremely palatable yeast product that can survive pelleting and extrusion. For more information on Vi-COR, visit

Contact Information

  • Contact:
    Nancy Crist
    Public Relations Specialist
    J.W. Morton & Associates
    (319) 378-1081, x22
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