SOURCE: Vi-COR

Vi-COR, yeast culture

July 09, 2010 16:24 ET

Yeast Culture Manufacturer Vi-COR® Reports First Quarter Earnings Up 41%

MASON CITY, IA--(Marketwire - July 9, 2010) -  Vi-COR®, a manufacturer of yeast culture products for swine, poultry and dairy feed, reports that its 2010 first quarter income increased 41 percent over first quarter earnings in 2009. "This growth is coming largely from the international side of our business," says Vi-COR CEO Mark Holt. He adds that Vi-COR's domestic sales have also begun to climb after flat 2009 sales due to a struggling dairy market. While dairy accounts for most of Vi-COR's market in North America, the international market is more multi-species, with sales to the swine, poultry and dairy industries. The company's A-Max® and Celmanax® products share international popularity.

The growth in earnings follows an announcement earlier this year that the company is focused on growth. "Our goal is to double both domestic and international business over the next five years," said Jodi Ames, Vi-COR vice president/director of marketing, in a March news release. Vi-COR serves 40 countries and participates in over 60 trade shows worldwide. Vi-COR's international business has grown steadily over the past decade and now accounts for nearly 50 percent of sales. This past spring, Vi-COR sponsored Discover Vi-COR events in Bangkok, Thailand, and Dubai, United Arab Emirates. The meetings educated customers on the applications and benefits of Vi-COR products in multi-species, research results, technology and marketing campaigns.

"Our Discover Vi-COR series was a great opportunity to bring our international distributors together to better understand their markets, capabilities and challenges," says Jason Switzer, Vi-COR's European and Middle East sales manager. "Everyone shared brilliant ideas to help grow their business and our partnership."

Vi-COR entered the yeast industry in 1999 and grew 30 percent annually during its first decade. In addition to developing innovative additives for livestock feed, Vi-COR also offers Milk to the Max®, a free bilingual program for Vi-COR customers to educate dairy employees on cow physiology, cow comfort and proper procedures for milking cows. This program has proven especially beneficial to dairy producers with somatic cell count issues. For more information on Vi-COR, visit http://www.vi-cor.com.

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