SOURCE: Yello

Yello

September 29, 2015 12:00 ET

Yello Appoints Aimee Schuster as Vice President of Marketing & Demand Generation

Experienced Marketing Executive Joins Rapidly Growing Recruitment Technology Leader to Accelerate Brand Recognition, Expand Marketing Team

CHICAGO, IL--(Marketwired - Sep 29, 2015) - Yello, the leading web and mobile recruitment software, services and consulting company, today announced that Aimee Schuster has joined the organization as vice president of Marketing and Demand Generation. She is responsible for leading Yello's marketing activities, working closely with the Sales and Account Management teams to scale growth, increasing brand awareness, and ensuring organizations understand how Yello enables them to connect with great talent.

With nearly 15 years marketing experience, Schuster has established a reputation for developing and executing unique marketing programs that support high growth companies, particularly in the realm of technology. Prior to joining Yello, Schuster was vice president of Marketing for HomeFinder.com, in charge of all online and offline marketing efforts. A member of the leadership team, she oversaw all lead generation and nurturing programs, public relations, social media, business development and client communications.

Schuster also has a proven track record as an entrepreneur. She founded and successfully exited a nationally recognized online publication that reviewed eco-friendly products and services. Known as Ecoscene, her company was acquired by Viewpoints.com in March 2010 where she assumed the role of director of Marketing and SEO. Earlier in her career, Schuster held positions at DLA Piper and The Chicago Bar Association. She holds Bachelor and Master of Arts degrees in public communication from American University and has served as an adjunct marketing professor at Columbia College Chicago.

"With exceptional expertise in the digital world, Aimee's marketing skills will advance our mission of changing how companies hire through our award-winning web and mobile recruiting solutions," said Jason Weingarten, co-founder and CEO of Yello. "She's the ideal leader to help more companies learn about our products."

"This is an exciting time to be joining Yello," said Schuster. "With its breakthrough technology and customer-centric practices, the company is well-positioned to redefine how organizations recruit their most valuable asset: human capital. I look forward to leveraging my experience to build a high-impact marketing department that drives strategic demand generation programs and accelerates Yello's growth."

More information about Yello's open marketing positions can be accessed here.

About Yello

You had me at Yello: Work with the Chicago-based software leader that is radically reinventing recruiting. Employers of all sizes -- from Fortune 500 multinationals and large public sector organizations to high-growth early stage companies -- rely on Yello to manage and mobilize their recruiting processes. Previously known as Recsolu, Yello's considerable experience includes campus, professional, high volume and specialty recruitment. When you're ready to say hello to your next great hire, think Yello. Connect with us on Web | Twitter | Facebook | LinkedIn