Yellow Media Limited

Yellow Media Limited

August 06, 2014 07:00 ET

Yellow Media Limited Reports Second Quarter 2014 Financial Results

MONTREAL, QUEBEC--(Marketwired - Aug. 6, 2014) - Yellow Media Limited (TSX:Y)

  • Digital revenues across the Company's core YPG operations grew 10.8% year-over-year during the second quarter of 2014.
  • Continued acceleration in the annual run-rate of customer acquisition, as YPG acquires 18,400 new customers during the twelve-month period ended June 30, 2014 as compared to 15,300 for the same period last year.
  • Total digital visits across the YP, RedFlagDeals and ShopWise desktop and mobile properties reach 102.4 million during the second quarter of 2014, up from 100.1 million visits during the same period last year.
  • Strong free cash flow generation of $42.1 million during the second quarter of 2014, as compared to $68.5 million during the same period last year.
  • The Company records net earnings of $27.6 million during the second quarter of 2014, which compares to $50.3 million for the same period last year.

Yellow Media Limited (TSX:Y) (the "Company" or "Yellow Media") released its operational and financial results today for the second quarter ended June 30, 2014. The Company continues to execute upon the Return to Growth Plan (the "Plan"), a strategy dedicated at reacquiring revenue growth by helping Yellow Media gain a leadership position within Canada's local digital advertising market.

"The Return to Growth Plan supports our mission of championing neighborhood economies by allowing us to strengthen the relationships we foster between businesses and consumers," said Julien Billot, President and Chief Executive Officer of Yellow Media. "Completion of our Return to Growth Plan will provide Yellow Media with the resources required to enter new digital businesses and, ultimately, meet its long-term objective of becoming Canada's leading local digital company."

Second Quarter 2014 Financial Results

Revenues for the second quarter of 2014 decreased to $220.6 million, representing a 9.3% year-over-year decline. Consolidated revenues continue to be negatively impacted by ongoing declines in print revenues. For the three-month period ended June 30, 2014, print revenues decreased 22.5% year-over-year to reach $112.2 million, in line with prior quarters.

For the quarter ended June 30, 2014, digital revenues across our core YPG operations, which exclude the impact of Mediative, 411 Local Search Corp. ("411") and Wall2Wall, increased by 10.8% year-over-year. On a consolidated basis, digital revenues reached $108.4 million during the second quarter of 2014, growing 10.1% from the same period last year. Digital revenues represented 49.1% of total revenues for the second quarter of 2014, up from 40.5% during the same period in 2013.

Growth in digital revenues continues to be driven by the active migration of traditional media customers towards digital products and services. As at June 30, 2014, 63% of YPG customers were purchasing digital products, as compared to 61% the year prior. Digital revenue growth is also supported by the continued adoption of the Yellow Pages™ 360º Solution among YPG's existing customer base. The customer penetration of the Yellow Pages 360º Solution, which is defined as the percentage of YPG customers who purchase three product categories or more, grew to 32.9% as at June 30, 2014 compared to 21.1% for the same period last year.

EBITDA decreased to $81.3 million during the second quarter of 2014, as compared to $107.2 million the year prior. EBITDA remains adversely impacted by print revenue pressure and a lower EBITDA margin. The EBITDA margin decreased to 36.8% for the three-month period ended June 30, 2014, as compared to 44.1% for the same period last year. In addition to lower print revenues, EBITDA margins were adversely impacted by investments related to the Return to Growth Plan and employee related expenses.

For the second quarter ended June 30, 2014, the Company recorded net earnings of $27.6 million and basic earnings per share of $1.01. This compares to net earnings of $50.3 million and basic earnings per share of $1.81 for the same period last year. The decrease is mainly explained by lower EBITDA and a restructuring and special charge incurred during the second quarter of 2014.

Free cash flow during the second quarter of 2014 totaled $42.1 million, as compared to $68.5 million during the same period last year. This decline results mainly from lower EBITDA, a more stable working capital and higher income taxes paid in 2014, as the Company was not required to pay income tax installments in 2013. Following a $73.5 million mandatory redemption payment made on the senior secured notes on June 2, 2014, net debt totaled $515.7 million as at June 30, 2014, down from $533.1 million as at December 31, 2013.

"Successful execution of the Return to Growth Plan will strengthen the Company's financial profile and deliver long-term, sustainable value to shareholders," said Ginette Maillé, Chief Financial Officer of Yellow Media. "The investments underlying the Plan are focused on returning Yellow Media to consolidated revenue and EBITDA growth by 2018, while also generating the free cash flow required to significantly delever the balance sheet over the next four years."

Operational Update

"The Return to Growth Plan is aimed at strengthening Yellow Media's relationship with consumers and local businesses," said Billot. "Having the right strategy is critical, and the Company will continue investing in growing the digital awareness of the Yellow Pages brand, enhancing the user experience across its media assets and delivering an improved end-to-end customer journey in order to grow customer acquisition and, ultimately, return Yellow Media to revenue and profitability growth."

Extending our Brand Promise

  • Yellow Media ran national and local campaigns to promote the download and use of the YP mobile application. A national television and digital campaign was launched in April 2014 to highlight the improved content and search functionalities available on the YP mobile application. Increased adoption of the YP mobile application was further supported through an extensive local, multimedia advertising initiative across Canada's largest urban markets in June and July 2014.
  • The Company's national and local campaigns contributed positively to the usage of the YP mobile application, with average weekly downloads and visits having increased by 65% and 20%, respectively, when compared to pre-campaign periods.
  • The Company launched radio and digital advertising campaigns in Montreal and Calgary to introduce prospective customers to its entry-level Booster Pack digital solution. To further promote customer acquisition, Digital Seminar Series were launched in Alberta and Atlantic Canada to educate small business owners on digital trends and strategies, as well as the solutions offered by YPG to help them champion local digital marketing.

Strengthening our Media Assets

  • Total digital visits, which measures the number of visits made across the YP, RedFlagDeals and ShopWise desktop and mobile properties, reached 102.4 million during the second quarter of 2014. This compares to 100.1 million visits for the same period last year.
  • The YP mobile application received various acknowledgments on the App Store, including "Editor's Choice" and "Best New App" in May 2014, "Best of May 2014" and "Top Canadian-Made App" in June 2014. These recognitions followed the release of an enhanced version of the YP mobile application on the iPhone and iPad, providing users with an improved user interface, more relevant search results, a richer database of local business information and quicker search response times.
  • The Company delivered a richer search experience on its ShopWise mobile application, introducing personalization features that allow users to select preferred categories of deals to appear on the homepage. A version of the mobile application was also officially launched and made available on the Android platform.

Enhancing our Go-to-Market Strategy

a) Promoting Customer Acquisition

  • The rate of customer acquisition continued to improve, with customer acquisition for the twelve-month period ended June 30, 2014 having totaled 18,400, up from 15,300 during the same period last year and 16,500 for the twelve-month period ended March 31, 2014. Total customer count was 265,000 as at June 30, 2014, compared to 291,000 at the end of the same period last year.
  • Promoted by an acceleration in customer acquisition, digital-only customers increased to 29,400 as at June 30, 2014, compared to 19,700 at the same period last year and 26,100 as at March 31, 2014.
  • Yellow Media acquired the remaining 70% interest of 411 for a purchase price of $22.7 million, net of cash acquired of $3.6 million. The acquisition results from the exercise of a put option by the other shareholders of 411, requiring the Company to acquire the remaining 70% interest of 411. 411 is the operator of, an online search engine dedicated to finding people and local businesses in Canada. With a sales force of 60 call center representatives servicing approximately 15,000 digital customers nationwide, 411 holds a proven track record in lead generation, lead conversion and customer acquisition. The acquisition of 411 complements Yellow Media's Return to Growth Plan, allowing the Company to leverage the expertise of 411's sales team to best support its customer acquisition efforts.

b) Promoting Customer Retention

  • YPG experienced a customer renewal rate of 85% over the twelve-month period ended June 30, 2014, remaining stable versus the same period last year.
  • In an effort to improve the customer experience and develop enhanced customer-facing tools, the Company launched a redesigned version of its B2B 360º Solution website entitled the 360º Business Centre ( The 360º Business Centre delivers a simplified architecture and more appealing design, making it easier for existing and prospective customers to be informed on YPG's digital products and services, claim their listings and book consultations.
  • A new version of Yellow Pages Analytics was developed, now featuring an easier-to-navigate interface, enhanced performance monitoring of customers' marketing activities, as well as the introduction of a Revenue Calculator to provide insight as to the contacts and revenues generated from customers' respective marketing campaigns.

Improving Business Efficiencies

  • In the context of a decline in print revenues, Yellow Media is presently consolidating and replacing its legacy print publishing systems, as well as reviewing its existing national print distribution model, to protect the profitability of the print platform. The Company is also enhancing core platforms and infrastructure, having consolidated eight of its IT data centers and replaced legacy telephony systems and exchange servers, to further promote cost savings across the organization.

Investor Conference Call

Yellow Media Limited will hold an analyst and media call at 1:00 p.m. (Eastern Time) on August 6, 2014 to discuss the second quarter 2014 results. The call may be accessed by dialing (416) 340-2218 within the Toronto area, or 1 866 225-2055 outside of Toronto.

The call will be simultaneously webcast on the Company's website at

The conference call will be archived in the Investors section of the site at

A playback of the call can also be accessed from August 6 to August 13, 2014 by dialing (905) 694-9451 within the Toronto area, or 1 800 408-3053 outside Toronto.

The conference passcode is 1997641.

About Yellow Media Limited

Yellow Media Limited (TSX:Y) is a Canadian digital and print media company, offering businesses comprehensive media solutions to meet their key marketing objectives and providing consumers with platforms to access reliable local business information. By helping local businesses foster stronger relationships with their consumers through its various media, the Company encourages the growth of thriving neighbourhood economies. Yellow Media holds some of Canada's leading local search properties and publications including™, and™, the YP, ShopWise and RedFlagDeals mobile applications and Yellow Pages™ print directories. Yellow Media is also a leader in national digital advertising through Mediative, a division of Yellow Pages Group devoted to digital marketing and performance media services for national-scale agencies and customers. For more information, visit

Caution Concerning Forward-Looking Statements

This press release contains forward-looking statements about the objectives, strategies, financial conditions, results of operations and businesses of the Company. These statements are forward-looking as they are based on our current expectations, as at August 6, 2014, about our business and the markets we operate in, and on various estimates and assumptions. Our actual results could materially differ from our expectations if known or unknown risks affect our business, or if our estimates or assumptions turn out to be inaccurate. As a result, there is no assurance that any forward-looking statements will materialize. Risks that could cause our results to differ materially from our current expectations are discussed in section 6 of our August 6, 2014 Management's Discussion and Analysis. We disclaim any intention or obligation to update any forward-looking statements, except as required by law, even if new information becomes available, as a result of future events or for any other reason.

Financial Highlights
(in thousands of Canadian dollars - except share information)
For the three-month
periods ended June 30,
For the six-month
periods ended June 30,
Yellow Media Limited 2014 2013 2014 2013
Revenues $220,579 $243,183 $443,782 $496,460
Income from operations $56,331 $92,455 $129,633 $188,050
Net earnings $27,551 $50,326 $66,773 $103,791
Basic earnings per share attributable to common shareholders $1.01 $1.81 $2.45 $3.71
Cash flow from operating activities $57,823 $86,457 $68,733 $173,045
EBITDA1 $81,261 $107,234 $175,882 $222,712
EBITDA margin1 36.8 % 44.1 % 39.6 % 44.9 %
Weighted average number of common shares outstanding 27,188,087 27,872,822 27,302,919 27,913,722

Non-IFRS Measures1

In order to provide a better understanding of the results, the Company uses the term EBITDA, defined as income from operations before depreciation and amortization and restructuring and special charges. Management believes this measure is reflective of ongoing operations. This term is not a performance measure defined under IFRS. EBITDA does not have any standardized meaning and are therefore not likely to be comparable to similar measures used by other publicly traded companies. Management believes EBITDA to be an important measure.

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