Yellow Pages Group

Yellow Pages Group

December 09, 2011 10:28 ET

Yellow Pages™ App Wins "Best in Mobile" at the Digi Awards

MONTREAL, QUEBEC--(Marketwire - Dec. 9, 2011) - Yellow Pages Group (YPG) has received another distinction in the context of its digital transformation by winning the coveted 'Best in Mobile' award at the 2011 Digi Awards for location-based services with its Yellow Pages™ mobile application. Since its re-launch in August 2011, the award-winning application has been downloaded close to an additional 420,000 times - boasting a massive 2.5 million downloads in total since its conception - and continues to top rank among productivity applications in the app store.

Yellow Pages Group updated its app with numerous additional features and functionalities that provide an even more tailored and integrated content. This helps consumers make better shopping decisions on-the-go and drives additional customers to advertisers. It also allows businesses to fully showcase their full service offering. Available in English and French, the Yellow Pages app provides users with information that includes photos, videos, the advertiser's website and reviews. The app also has a feature that maps out an itinerary to the physical location of a business, and offers the option of contacting a business with the touch of a button. Just recently, the Yellow Pages app launched a new deal feature which showcases the advertisers' deals and promotions directly in the business listing, which provides even more value for consumers and helps increase the number of leads for advertisers. Yellow Pages Group's network of apps account for more than 30% of all Yellow Pages digital searches.

"We're delighted to be recognized for this achievement amongst the Canadian digital media elite," said Nicolas Gaudreau, Vice President - Digital & Print Media, Acquisition and Retention at Yellow Pages Group. "This app has the largest geo-localized bilingual search platform in Canada and offers a measurable return on investment (ROI) for advertisers. Our unique apps are changing the behaviours of Canadian consumers as well as the future of mobile marketing and smart shopping."

The wildly popular Yellow Pages mobile app is at the forefront of the digital transformation of Yellow Pages Group. It is available for free on iPhone, iPad, Blackberry, Android and Windows Mobile. It enables users to take control of their local search experience and represents several industry firsts in terms of key functionalities that were added, including the integration of geo-localized reviews, brand filters, placement products and advertising banners as well as a message centre and a custom home page.

The Yellow Pages app was also just selected as the 34th app in Apple's yearly Rewind 2011 list of top 100 best apps. This is the second year in a row that the Yellow Pages app is selected in the Apple Rewind review.

This Digi Award is Yellow Pages Group's fourth prize in two months. In November, the Company won two awards - the first, a bronze award from the League of American Communications Professionals LLC (LACP) showcasing the its commitment to excellence for the branding and design of its annual report; the second, a bronze award from the Relationship Marketing Association for its MarketProfiler™ online tool which was featured in the communications, public and other services category. Last week, the company won the grand prize at the Boomerang Awards for best business to business website for a large corporation.

To download the Yellow Pages mobile app, please visit

About Yellow Pages Group

Yellow Pages Group (YPG) is Canada's leading performance media and marketing solutions company. The Company serves approximately 370,000 local businesses through its nation-wide sales force of over 1,200 media consultants. YPG also caters to the country's largest national agencies and advertisers through Mediative, its digital advertising and marketing solutions division. YPG is held by Yellow Media Inc. (TSX:YLO) which owns and operates some of Canada's leading properties and publications including Yellow Pages™ directories,™,™ The Yellow Media Inc. network of online properties reaches over 9 million unique visitors monthly. For more information:

*Yellow Pages Group, YellowPages, Canpages, Canada411, RedFlagDeals are registered trademarks of Yellow Media Inc.

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