SOURCE: Yellow Pages Association

April 22, 2008 08:03 ET

Yellow Pages Association and Association of Directory Publishers Unveil Seal to Showcase Industry's Adoption of Environmentally-Friendly Practices

Publishers Committed to Joint Environmental Guidelines May Use Seal on Yellow Pages Directories and Other Materials

BERKELEY HEIGHTS, NJ--(Marketwire - April 22, 2008) - The Yellow Pages Association™ (YPA™) and the Association of Directory Publishers (ADP) today unveiled a unique environmental seal that directory publishers may use to demonstrate they are committed to specific, environmental guidelines adopted by both Associations.

The YPA and the ADP announced formal Joint Environmental Guidelines earlier this month, and member publishers of either organization that agree to adhere to these Guidelines may choose to display the new seal on directories and other sales and marketing materials. The Guidelines focus on source reduction, recycling opportunities and efforts to minimize the Yellow Pages industry's environmental impact.

"We are proud to take the Yellow Pages industry's environmental commitment to the next level with this new environmental seal," said Neg Norton, president, YPA.

ADP's President Larry Angove added, "Our collective publisher members have embraced this new transparency -- consumers and businesses alike can feel confident their local directory publishers are employing steps to proactively reduce their environmental impact,"

The new seal features an illustration of an open Yellow Pages directory with a tree sprouting from within the book.

For more information about YPA and the industry's proactive environmental activities, please visit the YPA's "Yellow is Green" Web site at http://www.ypassociation.org.

About The Yellow Pages Association

The Yellow Pages Association (YPA) is the largest trade organization of a print and digital media industry valued at more than $31 billion worldwide. Association members include Yellow Pages publishers, certified marketing representatives (CMRs) and associate members, a group of industry stakeholders that include Yellow Pages advertisers, vendors and suppliers.

About The Association of Directory Publishers

The Association of Directory Publishers (ADP) is the international trade association founded in 1898 to promote the establishment and maintenance of the highest standard of quality and service in directory publishing. It provides to its members industry-relevant communications, content-rich meetings and conventions, research, legal and legislative support, and various other programs and services. ADP membership today includes more than 140 directory publishers, and some 90 other associates who supply goods and services to those publishers.

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