SOURCE: Yellow Pages Association

Yellow Pages Association

August 13, 2009 09:15 ET

Yellow Pages Companies Launch www.yellowpagesoptout.com to Help Consumers Select Which Directories They Receive

BERKLEY HEIGHTS, NJ--(Marketwire - August 13, 2009) - The Yellow Pages industry's two leading associations announced today the launch of www.yellowpagesoptout.com to help consumers choose which print directories they want delivered to their door steps.

"We want to give consumers a choice on how they access our local business information, whether it's through print directories, Internet Yellow Pages, mobile apps, or search engines," said Neg Norton, president, Yellow Pages Association. "Yellowpagesoptout.com makes it simple for consumers to find information about managing home delivery of print directories."

Yellowpagesoptout.com aggregates delivery information for Yellow Pages publishers in one place, making consumer choice simple, secure and effective. Users type in their zip code and receive a list of local publishers with the appropriate steps to stop delivery or adjust the number of directory products they receive.

Because some consumers receive directories from more than one publisher, a critical feature of Yellowpagesoptout.com is the freedom for consumers to truly customize delivery. With Yellowpagesoptout.com, consumers can decide to continue receiving all directory products available in their area, keep some but not others, or stop all directory deliveries.

"Research shows that the vast majority want to keep at least one print directory in their home -- no surprise since consumers reference print directories more than 12 billion times per year," said Larry Angove, president and CEO, Association of Directory Publishers. "Yellowpagesoptout.com is all about choice. Consumers can review the list of publishers in their area and determine which products they want to receive."

Protecting Privacy a Critical Concern

A number of third-party Web sites not affiliated with Yellow Pages or telephone companies offer to add consumers to do not deliver lists on their behalf.

"We are asking consumers to use caution when providing personal information to third-party Web sites," Angove said. "It's best if consumers work directly with the publishers that deliver to them, and Yellowpagesoptout.com is an easy starting point for that process."

The industry's two leading associations, the Yellow Pages Association and the Association of Directory Publishers, joined together to announce the Web site. Yellowpageoptout.com is managed by the Yellow Pages Association, which will work with members of both associations to ensure information on the site is up to date.

Innovation Promoting Transformation

Today, Yellow Pages companies are transforming from directory publishers to central players in the fast-growing local search industry, helping connect small businesses with consumers who are most ready to make a purchase.

"Our local data is available in a number of ways, including print phone books, Internet Yellow Pages, Google, and Yahoo! Local, for example," Norton said. "Whatever way consumers choose to find a local business, chances are the last mile of the search was supported by Yellow Pages -- whether the consumer knows it or not."

The Yellow Pages Association (YPA) (www.ypassociation.org and www.insideyp.org) is the largest trade organization of a print and digital media industry valued at more than $31 billion worldwide ($14 billion in the U.S.). Association members include Yellow Pages publishers, certified marketing representatives (CMRs), and associate members (a group of industry stakeholders that include Yellow Pages advertisers, vendors, and suppliers).

The Association of Directory Publishers (ADP) (www.adp.org), founded in 1898, is an international trade association representing directory publishers and the companies whose products and services support their business interests and operations.

Contact Information

  • Contact:
    Doug McGraw
    Fleishman-Hillard
    212-453-2000