Yellow Pages Group
TSX : YLO

Yellow Pages Group

March 10, 2011 07:01 ET

Yellow Pages Group Launches MarketProfiler™: A FREE Automated Online Tool to Help Businesses With Their Marketing

MONTREAL, QUEBEC--(Marketwire - March 10, 2011) -

Editors note: A video for this release is available via Marketwire's website.

Yellow Pages Group (YPG) helps small- and medium-sized businesses (SMEs) figure out how they can get new customers through their door with MarketProfiler, an innovative free online tool that gives a snapshot of consumer media consumption in their market. The first free automated online tool of its kind in Canada, MarketProfiler gives insight on:

  • How consumers use media in a selected market when searching for local businesses

  • How a website performs compared to those of competitors

  • How to improve online visibility

In just five minutes, with a few questions to answer such as market coverage of their business operations and sector, as well as yearly spending on advertising, MarketProfiler generates a customized report providing businesses with real-world information on consumer data relevant to their market, a website analysis and suggestions of advertising options to generate more leads.

"MarketProfiler is designed to help businesses with their marketing strategy. It is free, simple and takes a few minutes to get pretty specific insights about the type of consumers in your market and about the effectiveness of your website. It is also a new way for us to add value to our existing and future business customers, by providing them with useful marketing tips, free of charge", said Stéphane Marceau, Chief Marketing Officer at Yellow Pages Group.

For more information on Yellow Pages Group's MarketProfiler visit Profiler.YellowPages.ca.

To view the video associated with this press release, please visit the following link: http://www.youtube.com/watch?v=ExN-Q3Cyg-o

About Yellow Pages Group

Yellow Pages Group (YPG) is Canada's leading performance media and marketing solutions company. The Company serves approximately 370,000 local businesses through its nation-wide sales force of over 1,200 media consultants. YPG also caters to the country's largest national agencies and advertisers through Mediative, its digital advertising and marketing solutions division. YPG is held by Yellow Media Inc. (TSX:YLO) which owns and operates some of Canada's leading properties and publications including Yellow Pages™ directories, YellowPages.ca™, Canada411.ca™, AutoTrader.ca, LesPAC.com, and RedFlagDeals.com. The Yellow Media Inc. network of online properties reaches over 11 million unique visitors monthly. For more information: www.ypg.com.

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