Yellow Pages Group
TSX : YLO.UN

Yellow Pages Group

April 06, 2009 10:37 ET

Yellow Pages Group Launches Mobile Search Applications for BlackBerry® and iPhone™

MONTREAL, QUEBEC--(Marketwire - April 6, 2009) - Yellow Pages Group (YPG) (TSX:YLO.UN), Canada's leader in local commercial search, has launched the YellowPages.ca™ local search application to provide consumers with a user-friendly tool to easily search for local businesses and people using a BlackBerry smartphone or Apple iPhone.

"Consumers are increasingly looking for relevant and useful local business information or residential phone numbers from their mobile devices when they are on-the-go," said Jean-Pascal Lion, Vice President - Marketing, Yellow Pages Group. "The application puts the power of our network in the hands of every BlackBerry and iPhone user and gives our advertisers access to a significant number of potential customers."

The YellowPages.ca™ application includes the following features:

- Business, Person and Reverse phone number look-up

- Save to your favourites (My Favs) and/or address book

- Share listing results with others via email/sms

- Local proximity-based search using GPS & Maps (for devices which this is enabled)

- Direct connect to Voice Search (no charge usage)

"Mobile users have demonstrated their clear excitement for our new application," explained Lion. "In the first 48-hours since going live with BlackBerry and iPhone, we have seen a significant increase in mobile traffic to YellowPages.ca at a rate more than 30-times our regular daily mobile searches."

The application can be downloaded directly to a Blackberry smartphone by visiting the recently launched BlackBerry® App World™ at www.blackberry.com/appworld or by simply entering http://installyp.ca/blackberry from the device. iPhone users can download the YellowPages.ca application by visiting the iPhone App Store or by entering http://installyp.ca/iphone.

About Yellow Pages Group

Yellow Pages Group is Canada's leader local commercial search provider. It publishes annually more than 340 Yellow Pages™ and residential directories. The Company owns and manages Canada's most visited online directories, YellowPages.ca™ and Canada411.ca™, as well as CanadaPlus.ca™, a network of seven local city sites. Yellow Pages Group is indirectly held by Yellow Pages Income Fund (TSX:YLO.UN). For more information, visit www.ypg.com.

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