Yellow Pages Group
TSX : YLO.UN

Yellow Pages Group

July 09, 2010 09:00 ET

Yellow Pages Group Reminds Montreal Residents of Custom Delivery Program

Opt-out period for 2010 distribution of Yellow Pages™ directory in Montreal closing on August 1st

MONTREAL, QUEBEC--(Marketwire - July 9, 2010) - Montreal residents have until August 1, 2010 to opt-out of receiving their 2010 Yellow Pages print directory, to be distributed in September. Through Yellow Pages Group's (YPG) Custom Delivery Program, Montrealers can remove their names from the print directory delivery list.

"With one in two Canadians having consulted a print directory in the last month, the Yellow Pages directory remains a valuable search tool for finding local businesses and services. In many cases, it is also the main tool used by small and medium-sized businesses to reach their local audiences," said Annie Marsolais, Director, Corporate and Marketing Communications for Yellow Pages Group.

"As some consumers prefer our Yellow Pages online and mobile search tools to find local businesses, we want to offer them the choice to choose in which format they wish to receive our directory content. Our Custom Delivery Program is all about offering Canadians more options to find local businesses, anywhere, anytime, through our multiple platforms, namely print, online or mobile," continued Marsolais.

The content of Yellow Pages print directories is available online at YellowPages.ca™ and Canada411.ca™ or through new YellowPages.ca Blackberry®, Apple iPhone™, Apple iPad™, Google™ Android™ and Palm® Pre™ mobile device applications at www.yellowpages.ca/mobile.

Montreal households can easily opt-out of their Yellow Pages directory delivery for a two-year period or request a residential directory by completing the appropriate online form at www.ypg.com/delivery, or by contacting Yellow Pages Group's Distribution Call Centre at 1-800-268-5637.

Residential directories for Montreal used to find personal phone numbers (commonly referred to as the "white pages") are distributed separately from the Yellow Pages directories and are available only upon request as of earlier this year.

Environmental Commitment

In addition to addressing consumers' evolving needs, the Custom Delivery Program is part of YPG's commitment to the environment and the company's participation in the Changing the World, One Step at a Time program developed by Quebec-based organisation, Équiterre.

YPG regularly encourages waste reduction and recycling efforts across Canada. The Company works with provincial recycling councils nationwide and regularly reminds Canadians to recycle their old directories once the new ones arrive at their doorstep. Currently, 84% of Quebecers recycle their outdated phonebooks versus less than 70% recycling newspapers and less than 40% recycling general use paper.

All Yellow Pages directories are entirely recyclable and made from post-consumer fibres and waste wood from responsibly-managed forests (FSC-, SFI- or CSA-certified). They can be disposed of as part of regular municipal recycling pickup.

Further information on YPG's environmental commitment can be found at http://www.ypg.com/en/responsibility/environment.

About Yellow Pages Group

Yellow Pages Group (YPG) is Canada's leading performance media and marketing solutions company. The Company brings consumers and businesses together locally through its network of print, digital and mobile properties. YPG enables consumers to make smarter decisions, helping people find what they need wherever and whenever. The Company partners with businesses to build successful marketing and lead generation programs, helping them grow their business. YPG is held by Yellow Media Inc. which owns and operates some of Canada's leading properties and publications including Yellow Pages™ directories, YellowPages.ca™, Canada411.ca™, AutoTrader.ca, LesPAC.com, and RedFlagDeals.com. For more information: www.ypg.com.

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