Yellow Pages Group
TSX : YLO

Yellow Pages Group

November 26, 2010 11:13 ET

Yellow Pages Group Reminds Ottawa Residents of Print Directory Opt-Out Program

Opt-out period for 2011 distribution of Yellow Pages™ directory in Ottawa closing on November 30, 2010

OTTAWA, ONTARIO--(Marketwire - Nov. 26, 2010) - Yellow Pages Group (YPG) is reminding Ottawa residents that they have until Tuesday, November 30, 2010 to opt-out of receiving their 2011 Yellow Pages print directory, to be distributed in January in the Ottawa area. Through Yellow Pages Group's Custom Delivery Program, residents can easily remove their names from the print directory delivery list.

"While print directories remain consulted by 1 in 2 Canadians each month to find a business, it is only one of the search platforms we offer, the others being online and mobile," said Annie Marsolais, Director, Corporate and Marketing Communications at Yellow Pages Group. "Our goal is to ensure that the print directory is delivered only to those who wish to receive them. Therefore, we encourage Canadians who do not wish to receive the directory at their homes to opt-out of the delivery list."

Ottawa households can easily opt-out of their Yellow Pages directory delivery by completing the appropriate online form at http://www.ypg.com/delivery, or by contacting Yellow Pages Group's Distribution Call Centre at 1-800-268-5637.

Residential directories used to find personal phone numbers, commonly known as the "white pages" are now available only upon request. Copies can be obtained online at http://www.ypg.com/delivery or by contacting Yellow Pages Group's Distribution Call Centre at 1-800-268-5637.

Yellow Pages directory content is readily available online at YellowPages.ca™ and Canada411.ca™ or through mobile applications on Blackberry®, Apple iPhone™, Apple iPad™, Google™ Android™ and Windows Phone 7™ at www.yellowpages.ca/mobile.

Commitment to the Environment

In addition to addressing consumers' evolving needs, the Custom Delivery Program is part of YPG's commitment to the environment and the company's participation in the Changing the World, One Step at a Time program developed by Quebec-based organisation, Équiterre and supported by Green Communities Canada.

This initiative saw YPG implementing a number of initiatives to reduce its environmental impact and led to the creation of the Yellow Pages™ ecoGuide, a comprehensive local reference focusing on environmentally-responsible consumption and disposal of everyday items. The ecoGuide is contained in the Yellow Pages directory and is also available online at www.eco.yellowpages.ca.

YPG regularly encourages waste reduction and recycling efforts across Canada. The Company works with provincial recycling councils nationwide and regularly reminds Canadians to recycle their old directories once the new ones arrive at their doorstep. According to studies by organisations including RECYC-QUÉBEC and Stewardship Ontario, over 85% of Canadians recycle their outdated phonebooks versus less than 70% recycling newspapers and less than 40% recycling general use paper.

Yellow Pages directories are entirely recyclable and made from post-consumer fibres and waste wood. They can be disposed of as part of regular municipal recycling pickup.

Further information on YPG's environmental commitment can be found at http://www.ypg.com/environment.

About Yellow Pages Group

Yellow Pages Group (YPG) is Canada's leading performance media and marketing solutions company. The Company serves approximately 370,000 local businesses through its nation-wide sales force of over 1,200 media consultants. YPG also caters to the country's largest national agencies and advertisers through Mediative, its digital advertising and marketing solutions division. YPG is held by Yellow Media Inc. (TSX:YLO) which owns and operates some of Canada's leading properties and publications including Yellow Pages™ directories, YellowPages.ca™, Canada411.ca™, AutoTrader.ca, LesPAC.com, and RedFlagDeals.com. The Yellow Media Inc. network of online properties reaches over 11.5M unique visitors monthly. For more information: www.ypg.com.

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