Yellow Pages Group
TSX : YLO.UN

Yellow Pages Group

April 01, 2010 07:00 ET

Yellow Pages Group Reminds Toronto Residents of Custom Delivery Program

Opt-out period for 2010 distribution of Yellow Pages™ directory in Toronto closing on April 30th

TORONTO, ONTARIO--(Marketwire - April 1, 2010) - Toronto residents have until the end of April to opt-out of receiving their 2010 Yellow Pages print directory, to be distributed in June. Through Yellow Pages Group's (YPG) Custom Delivery Program, Torontonians can remove their names from the directory distribution list.

"With one in two Canadians having consulted a print directory in the last month, the Yellow Pages directory remains a valuable search tool for finding local businesses and services," said Annie Marsolais, Director, Corporate and Marketing Communications at Yellow Pages Group. "However, as a growing number of consumers turn to our online and mobile search tools to find local businesses, we want to offer them the choice to choose in which format they wish to receive our directory content. Our Custom Delivery Program is all about offering Canadians more options to find local businesses, anywhere, anytime, through our multiple platforms, namely print, online or mobile."

The content of Yellow Pages print directories is available online at YellowPages.ca™ and Canada411.ca™, on mobile devices at mobile.yp.ca, or through new YellowPages.ca Blackberry®, Apple iPhone™ and Google™ Android™ applications.

Toronto households can easily opt-out of their directory delivery for a two-year period by completing the online form at http://www.ypg.com/delivery, or by contacting Yellow Pages Group's Distribution Call Centre at 1-800-268-5637.

Commitment to the Environment

In addition to addressing consumers' evolving needs, the Custom Delivery Program is part of YPG's commitment to the environment and the company's participation in the Changing the World, One Step at a Time program developed by Quebec-based organisation, Équiterre and supported by Green Communities Canada. This initiative encourages people and businesses to take steps to have a positive impact on the environment and the society.

YPG encourages waste reduction and recycling efforts across Canada. The Company works with provincial recycling councils nationwide and regularly reminds Canadians to recycle their old directories once the new ones arrive at their doorstep. Yellow Pages directories are entirely recyclable, and the outdated editions can be disposed of as part of regular municipal recycling pickup.

Further information about YPG's environmental commitment can be found at http://www.ypg.com/en/responsibility/environment.

About Yellow Pages Group

Yellow Pages Group (YPG) is Canada's leading performance media and marketing solutions company. The Company brings consumers and businesses together locally through its network of print, digital and mobile properties. YPG enables consumers to make smarter decisions, helping people find what they need wherever and whenever. The Company partners with businesses to build successful marketing and lead generation programs, helping them grow their business. YPG is held by Yellow Media Inc. who owns and operates some of Canada's leading properties and publications including Yellow Pages™ directories, YellowPages.ca™, Canada411.ca™, AutoTrader.ca, LesPAC.com, and RedFlagDeals.com. For more information, www.ypg.com.

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