Yellow Pages Group
TSX : YLO

Yellow Pages Group

March 23, 2011 07:01 ET

Yellow Pages Group Reminds Toronto Residents of Print Opt-Out Program

Opt-out period for 2011 distribution of Yellow Pages™ directory in Toronto closing on April 23, 2011

TORONTO, ONTARIO--(Marketwire - March 23, 2011) - Yellow Pages Group (YPG) is reminding Toronto residents that they have until Friday, April 23, 2011 to opt-out of receiving their 2011 Yellow Pages print directory, to be distributed beginning in June in the Toronto area. Through YPG's Custom Delivery Program, residents can easily remove their names from the print directory delivery list.

"While print directories remain consulted by 1 in 2 Canadians each month to find a business, it is only one of the search platforms we offer, the others being online and mobile," said Annie Marsolais, Director, Corporate and Marketing Communications at Yellow Pages Group. "Our goal is to ensure that the print directory is delivered only to those who wish to receive them. Therefore, we encourage Canadians who do not wish to receive the directory at their homes to opt-out of the delivery list."

Toronto households can easily opt-out of their Yellow Pages directory delivery online at www.ypg.com/delivery or by contacting YPG's Distribution Services at 1 800 268-5637.

Residential directories used to find personal phone numbers, commonly known as the "white pages" are available only upon request in Toronto. Copies can be obtained online at www.ypg.com/delivery or by contacting YPG's Distribution Call Centre at 1 800 268-5637.

Yellow Pages directory content is readily available online at YellowPages.ca™ and Canada411.ca™ or through mobile applications on Blackberry®, Apple iPhone™, Apple iPad™, Google™ Android™ and Windows Phone 7™ at www.yellowpages.ca/mobile.

Commitment to the Environment

In addition to addressing consumers' evolving needs, the Custom Delivery Program is part of YPG's commitment to the environment.

YPG regularly encourages waste reduction and recycling efforts across Canada. The Company works with provincial recycling councils nationwide and regularly reminds Canadians to recycle their old directories once the new ones arrive at their doorstep. According to studies by environmental organizations such as Stewardship Ontario, over 85% of Canadians recycle their outdated phonebooks.

Yellow Pages directories are entirely recyclable and made from post-consumer fibres and waste wood. They can be disposed of as part of regular municipal recycling pickup.

Further information on YPG's environmental commitment can be found at www.ypg.com/en/responsibility/environment

About Yellow Pages Group

Yellow Pages Group (YPG) is Canada's leading performance media and marketing solutions company. The Company serves approximately 370,000 local businesses through its nation-wide sales force of over 1,200 media consultants. YPG also caters to the country's largest national agencies and advertisers through Mediative, its digital advertising and marketing solutions division. YPG is held by Yellow Media Inc. (TSX:YLO) which owns and operates some of Canada's leading properties and publications including Yellow Pages™ directories, YellowPages.ca™, Canada411.ca™, AutoTrader.ca, LesPAC.com, and RedFlagDeals.com. The Yellow Media Inc. network of online properties reaches over 11 million unique visitors monthly. For more information: www.ypg.com.

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