Yellow Pages Group
TSX : YLO.UN

Yellow Pages Group

September 29, 2010 07:00 ET

Yellow Pages Group and TELUS to Expand Mobile Local Search Offering to Millions of Canadians

MONTREAL, QUEBEC--(Marketwire - Sept. 29, 2010) - Yellow Pages Group (YPG) and TELUS today announced they are partnering to simplify mobile local search for millions of Canadians.

Starting in October, TELUS will preload the popular Yellow Pages™ mobile application on select TELUS BlackBerry™ smartphones activated by TELUS consumer clients. The app, which has already been downloaded over one million times, allows users to quickly look up information about millions of Canadian businesses by category, name, or location. Business lookups conducted on the TELUS mobile web portal will also be powered by the YellowPages.ca search engine.

"Our partnership with Yellow Pages Group will simplify life for TELUS customers by putting a rich and easy-to-use source of information about local businesses in the palm of their hand," said David Fuller, TELUS' Chief Marketing Officer. "Not only will they be able to get a phone number and address in seconds, but they will be able to book a restaurant reservation, get driving directions, or perform any number of handy tasks with the push of a button."

Stéphane Marceau, Chief Marketing Officer at Yellow Pages Group, expects the company's partnership with TELUS to not only positively impact the mobile user experience but benefit businesses advertising within the Yellow Pages Group network.

"Yellow Pages Group services over 370,000 businesses across Canada, helping them increase their visibility and grow their client acquisition programs. Thanks to the TELUS partnership, those businesses can now benefit from additional exposure to millions of TELUS mobile customers."

This partnership also includes options for TELUS mobile customers to complete a voice-assisted search and to receive confirmation or address information via text message. An optional "concierge" service will also be made available allowing mobile users to connect with a TELUS 411 agent to provide additional assistance such as driving directions or accommodation reservations related to search results.

About Yellow Pages Group

Yellow Pages Group (YPG) is Canada's leading performance media and marketing solutions company. The Company brings consumers and businesses together locally through its network of print, digital and mobile properties. YPG enables consumers to make smarter decisions, helping people find what they need wherever and whenever. The Company partners with businesses to build successful marketing and lead generation programs, helping them grow their business. YPG is held by Yellow Media Inc. which owns and operates some of Canada's leading properties and publications including Yellow Pages™ directories, YellowPages.ca™, Canada411.ca™, AutoTrader.ca, LesPAC.com, and RedFlagDeals.com. For more information: www.ypg.com.

About TELUS

TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company in Canada, with $9.6 billion of annual revenue and 12 million customer connections including 6.7 million wireless subscribers, 3.8 million wireline network access lines and 1.2 million Internet subscribers and 228,000 TELUS TV customers. Led since 2000 by President and CEO, Darren Entwistle, TELUS provides a wide range of communications products and services including data, Internet protocol (IP), voice, entertainment and video.

In support of our philosophy to give where we live, TELUS, our team members and retirees have contributed $158 million to charitable and not-for-profit organizations and volunteered 3.1 million hours of service to local communities since 2000. Nine TELUS Community Boards across Canada lead TELUS' local philanthropic initiatives. TELUS was honoured to be named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals, becoming the first Canadian company to receive this prestigious international recognition.

For more information about TELUS, please visit telus.com.

Contact Information