Yellow Pages Group
TSX : YLO

Yellow Pages Group

February 22, 2011 07:00 ET

Yellow Pages Group Unveils Integrated Multimedia Offering for Businesses and Launches Website Services

Buoyed by a new advertising campaign Canada's #1 Internet company emphasizes its multiplatform approach to meeting the marketing needs of Canadian businesses

MONTREAL, QUEBEC--(Marketwire - Feb. 22, 2011) - Today, local businesses are no longer limited to advertising in traditional Yellow Pages™ print directories, a reality emphasized in a new advertising initiative from Yellow Pages Group (YPG). The B2B campaign, the largest in YPG's history, highlights the company's powerful multimedia network. A series of television, radio, print and online advertising spots are slated to run for up to eight weeks in Toronto, Montreal and Vancouver. In each, YPG underscores the company's multi-channel marketing approach for SMEs - dubbed the Yellow Pages 360º Solution - designed to assist Canadian businesses with their overall marketing needs in the constantly changing digital space.

"Communications technology and marketing tools have progressed more rapidly in the last 10 years than in the last century. This quickening pace of change has seen many of Canada's small- and medium-sized businesses fighting to stay on top of all the marketing options available. YPG remains uniquely positioned to help SMEs harness the new communications and digital channels available to them," said Stéphane Marceau, Chief Marketing Officer at Yellow Pages Group.

YPG has over 100 years of experience in helping companies attract customers. With its 1,200 trained media consultants across Canada, YPG helps approximately 240,000 businesses with their online advertising programs.

Website Creation, Integrated Online Solutions and Digital Expertise

The Yellow Pages 360º Solution blends the existing services of YPG, combining online, mobile and print advertising as well as search engine marketing and optimization to create a marketing strategy tailored to each client. Rounding out the Yellow Pages 360º Solution is the newest offering from YPG: website creation and management.

According to various studies conducted by organizations such as Statistics Canada, over half of Canadian small- and medium-sized businesses do not have a website and those that do often lack the time or resources to update it..

"With Yellow Pages 360 Solution, we're providing what no other company in Canada can; a single-point access to the YPG network which reaches 16 million buyers each month and the digital expertise that's made us Canada's #1 Internet Company," continued Marceau.

Marceau also underscored an additional advantage of the Yellow Pages 360º Solution. Businesses no longer need to worry about managing various supplier relationships or gathering advice from various sources. YPG can implement integrated advertising solutions from start to finish or simply act as a trusted source of advice, leaving businesses to focus on what really matters, their day-to-day operations.

YPG website services come with 24/7 tech support. All websites receive the additional bonus of being automatically plugged into the company's flagship site, YellowPages.ca™, the nation's leading online source to locate a business.

For more information on the Yellow Pages 360º Solution visit yellowpages.ca/360 or call 1 888 603 6863.

To view the Yellow Pages 360º Solution advertising campaign television, radio or print ads:

- Not Here (Television)

- Window Cleaner (Television)

- Best Tool (radio)

- Sounds Made Up (radio)

- SEO (radio)

- Marketing Strategy (print)

About Yellow Pages Group

Yellow Pages Group (YPG) is Canada's leading performance media and marketing solutions company. The Company serves approximately 370,000 local businesses through its nation-wide sales force of over 1,200 media consultants. YPG also caters to the country's largest national agencies and advertisers through Mediative, its digital advertising and marketing solutions division. YPG is held by Yellow Media Inc. (TSX: YLO) which owns and operates some of Canada's leading properties and publications including Yellow Pages™ directories, YellowPages.ca™, Canada411.ca™, AutoTrader.ca, LesPAC.com, and RedFlagDeals.com. The Yellow Media Inc. network of online properties reaches over 11M unique visitors monthly. For more information: www.ypg.com

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