SOURCE: Yellow Pages Association

June 25, 2008 12:10 ET

Yellow Pages Help U.S. Consumers and Businesses Build Fences

"Fence" Yellow Pages Heading Referenced by Consumers Nearly 24 Million Times per Year

BERKELEY HEIGHTS, NJ--(Marketwire - June 25, 2008) - With the U.S. fencing market projected to reach $6.4 billion in 2010 (1), driven by increasing demand from home and commercial owners seeking quality fencing, consumers will continue turning to the "Fence" Yellow Pages heading to locate fencing contractors. In fact, according to the Yellow Pages Association™ (YPA™), the "Fence" Yellow Pages heading ranks 93rd out of more than 4,000 headings as it generates nearly 24 million references annually (2).

"Our members are frequently called in to help rectify a fence installation erected by untrained handymen and other craftsmen without the experience and knowledge," said Lee Crumbaugh, executive director of the American Fence Association (AFA). "When looking for fence contractors, it is important to ensure that you work only with those that demonstrate the highest levels of professionalism, ethics and product standards. AFA members in your area meeting these standards can be found by visiting http://www.americanfenceassociation.com."

The Yellow Pages is an effective and reliable advertising medium for fence contractors nationwide. More than 75 percent of consumers who reference the "Fence" heading do not have a specific contractor in mind; moreover, 92 percent of Yellow Pages searches for fencing products result in a purchase (2). Advertisers in this industry received more than $543,000 in revenue annually from local display ads (3).

"Print and Internet Yellow Pages have proven to be a valuable investment for the fencing industry, as fence contractors typically receive more than $13 in sales revenue for every $1 spent on print Yellow Pages display advertising (3)," said Larry Small, director of research for YPA. "On average, consumers reference more than five advertisements under the 'Fence' heading before making a buying decision (2)."

For more information on Yellow Pages headings, visit http://www.ypassociation.org.

(1) - American Fence Association
(2) - 2007 Knowledge Networks/SRI
(3) - 2007 CRM Associates

About The Yellow Pages Association

The Yellow Pages Association (YPA) is the largest trade organization of a print and digital media industry valued at more than $31 billion worldwide ($14 billion in the U.S.). Association members include Yellow Pages publishers, certified marketing representatives (CMRs) and associate members, a group of industry stakeholders that include Yellow Pages advertisers, vendors and suppliers.

Contact Information

  • Media Contact:
    Katie Fassbinder
    Young & Associates
    303-463-7705
    katief@yapr.com