SOURCE: Simba Information

Simba Information

October 19, 2010 14:40 ET

Yellow Pages Industry Recovers From Bankruptcies, but Still Faces Challenges, Simba Report Finds

STAMFORD, CT--(Marketwire - October 19, 2010) -  The yellow pages world was reeling under negative news a year ago as two RBOC publishers -- Idearc Media and R.H. Donnelley -- wound their way through bankruptcy court, along with independent publisher Ambassador Media and printer Quebecor World. Media industry forecast and analysis firm Simba Information takes a look at how the recovery occurred in just one year, as well as the industry's future in its recently released report "The Yellow Pages Bankruptcies 2010: One Year Later."

With the bankruptcies primarily in the past and stronger companies emerging with new names, less debt and a new focus, the yellow pages industry now faces a brighter future. However, the report finds there are still many challenges. Among them is the transformation of sales reps into media consultants who can not only offer print ads in the yellow pages, but also online content to bring buyers and sellers together.

"Despite some heavy blows from what many consider to be the toughest economic conditions since the Great Depression and the collapse of some of the industry's giants, the yellow pages world continues," said David Goddard, senior analyst of Simba's Yellow Pages Group and lead author of the study. "Now the industry keeps a wary watch on search engines, particularly Google, and looks to technology for a renewed direction as it focuses on its main strength: information that can bring advertisers strong leads."

"The Yellow Pages Bankruptcies 2010: One Year Later" looks at the actions behind the scenes that led to bankruptcy court and projects where the companies and the entire industry -- both independent and incumbent -- are likely to find themselves in the future. It includes industry revenues, forecasts, usage figures and profiles of eight yellow pages publishers. The report can be found at:

About Simba Information:

Simba Information is widely recognized as the leading authority for market intelligence in the media and publishing industry as its extensive information network delivers top quality, independent perspective on the people, events and alliances shaping the industry. Simba provides consulting and reports that provide key decision-makers at more than 15,000 client companies around the globe with timely analysis, exclusive statistics and proprietary industry forecasts. For more information, please visit

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