Yellow Pages

Yellow Pages

October 20, 2014 14:51 ET

Yellow Pages Launches Shop the Neighbourhood™, a Local Shopping Campaign in Support of Small Businesses

TORONTO, ONTARIO--(Marketwired - Oct. 20, 2014) -

Editors' Note: There are two photos associated with this press release.

With a century-long legacy of contributing to the success of small and medium businesses across Canada, Yellow Pages (YP), a Canadian digital media and marketing solutions company, launched today Shop The Neighbourhood, a corporate social responsibility campaign to encourage local shopping in support of local businesses.

This free initiative consists of large-scale multimedia awareness campaigns in the Toronto, Calgary, Vancouver, Montreal and Ottawa areas to encourage Canadians to make local purchases during Shop The Neighbourhood on Saturday, November 29th and take advantage of promotions offered by businesses exclusive to the event.

According to a recent Statistics Canada study, cross-border shopping by Canadians in the U.S. rose 72 per cent between 2006 and 2012, with Canadians spending $8 billion in the U.S. in 2012 alone.

Strategically placed between Black Friday and Cyber Monday, two popular shopping events which are known for driving dollars across the border or to online chain retailers, Shop The Neighbourhood serves as a reminder to Canadians that their dollars have a significant impact in their communities when spent locally.

"Toronto's local businesses are a vital part of what makes this city unique. As Canadians gear up for the holiday shopping season, Shop The Neighbourhood is about making sure that we all remember that purchases made at local retailers directly benefit our neighbourhoods and in turn, enrich our communities," said Julien Billot, President and CEO of Yellow Pages.

"We encourage Canadians everywhere to save at least one planned holiday purchase and make it locally on November 29th and wherever possible, to support local businesses year-round," continued Billot.

Shop The Neighbourhood also provides local businesses with the opportunity to update their online presence and experiment with mobile marketing at no cost.

A 2014 research note from the Canadian Internet Registration Authority states that while three quarters of Canadians research purchases online, less than half of small businesses in Canada have an up to date online presence.

In its operations, Yellow Pages seeks to close this digital gap between Canadian consumers and small businesses. Participating businesses join Shop The Neighbourhood by entering their basic business information which automatically updates the Yellow Pages database and syndicates to all major search engines. In addition, businesses who choose to offer a promotion will have their offer displayed in a dedicated Shop The Neighbourhood category on the Yellow Pages mobile app and online at YP.ca and shoptheneighbourhood.ca in November.

"We are pleased to partner with Yellow Pages on this important initiative," said John Kiru Executive Director, Toronto Association of Business Improvement Areas (TABIA). "We exist to support and highlight small businesses in Toronto neighbourhoods and that is exactly what this program is about. Shop the Neighbourhood is a salute to all Canadian small business owners and their contribution to the Canadian economy."

For more information or to get involved, visit www.shoptheneighbourhood.ca.

To join the movement in social media: #shopthehood

https://www.facebook.com/shoptheneighbourhood

https://twitter.com/ShopTheHood_ca

http://instagram.com/shopthehood_ca

https://www.youtube.com/playlist?list=PLqoG7gPKS4h5EmQ2SCUZtw8lNelFtrWi_

http://www.pinterest.com/yellowpagesca/shop-the-neighbourhood-2013/

About Shop The Neighbourhood™

Shop The Neighbourhood is a Yellow Pages initiative to encourage local shopping and support for small and medium businesses. Taking place during the busiest shopping season of the year, Shop The Neighbourhood raises awareness of the large-scale push from retailers both online and across the border which moves dollars away from the small businesses which directly impacts the health of our neighbourhoods and our communities. On Saturday, November 29th, people will be encouraged to make a local purchase in support of businesses across the Greater Toronto Area and take advantage of exclusive event day deals and savings at local businesses, hosted both online at YP.ca, shoptheneighbourhood.ca and on the Yellow Pages mobile app.

About Yellow Pages

Yellow Pages is a Canadian digital and print media company offering businesses comprehensive media solutions to meet their key marketing objectives and providing consumers with platforms to access reliable local business information. By helping local businesses foster stronger relationships with their consumers through its various media, Yellow Pages encourages the growth of thriving neighbourhood economies. Yellow Pages holds some of Canada's leading local search properties and publications including YP.ca™, Canada411.ca and RedFlagDeals.com™,the YP, ShopWise and RedFlagDeals mobile applications and Yellow Pages™ print directories. Yellow Pages is also a leader in national digital advertising through Mediative, a division of Yellow Pages devoted to digital marketing and performance media services for agencies and consumers across the country.

To view the photos associated with this press release, please visit the following links:

http://www.marketwire.com/library/20141020-YP_1_973886_800.jpg

http://www.marketwire.com/library/20141020-YP_2_973886_800.jpg

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