November 07, 2014 21:29 ET Attends Ad:Tech New York Conference

NEW YORK, NY--(Marketwired - Nov 7, 2014) - The leading digital marketing event, ad:tech, hosted a two-day conference in New York this week, bringing together the sharpest minds and most innovative marketers of the industry. Representing the field of online reputation management is New York-based market leader, a company that has drastically shaped online reputations of many since its foundation in 1996. Recognizing the importance of online customer reviews and the impact those reviews have on businesses' revenue, has developed a strategy that increases Yelp star ratings as well as the reputation of a business.

Launched in 2004, was developed as a tool for people to find and rate local restaurants. Today, the popular consumer reviews site has expanded to an array of categories from Beauty & Spas to Automotive to Restaurants to Shopping. No matter the category, people depend on Yelp for research on first time purchases and services.

Based on statistics, 95% of customers are happy with the products or services they receive from a business, while the remaining 5% are not. Unhappy customers are 40 times more likely to go online to vent, resulting in 1-, 2-, or 3-star reviews on Yelp. The main page of's newly redesigned website hosts a short video that explains the process of how Yelp reputation management can change your business' Yelp ranking. Their strategy is simple: Once a customer is serviced by a business, they get an email asking to rate their experience from one to five stars. If their rating is one, two, or three stars, will inform the business contact only. If the rating if four or five stars, it will be posted on immediately. guarantees only 4 and 5 star Yelp ratings for businesses, no matter what industry they are in.

With locations in New York City and Washington, D.C., serves businesses across the United States. The leading reputation management company is a regular attendee at ad:tech conferences and supports a number of other major marketing events, including Affiliate Summit, Leadscon, and SES. To find out more, visit their website at

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