SOURCE: Youth Enhancement Systems, Inc.

November 10, 2006 14:30 ET

YES Announces Exclusive License, Profitable Test on Parcells Football Video

MIAMI, FL -- (MARKET WIRE) -- November 10, 2006 -- Infomercial leader Youth Enhancement Systems, Inc. (PINKSHEETS: YEHS) announced today it has secured the exclusive U.S. marketing license for the Bill Parcells "Backyard Drills" instructional coaching video featuring legendary football coach Bill Parcells, 2-time Super Bowl Champion and current head coach of the Dallas Cowboys. YES also announced the results of a successful 3-month media test on the Backyard Drills video series in which the company generated gross revenues of $1,399,353 with a gross profit of $434,116 which includes gross sales less media costs, fulfillment, cost of goods sold and royalties.

CEO Joe Emas believes the "BYD" video series not only is a winner from the perspective a good business, but good will as well. "To be associated with a product like 'BYD' is gratifying in so many respects. Obviously it can be very profitable, but when you add in the good it does, bringing families together and building relationships, it is just a great story all around. We look forward to a significant roll out in the spring and beyond," says Emas. "'Backyard Drill' is a great new addition to our family of brands."

Youth Enhancement Systems is the innovator and Direct Response retailer of highly effective products and services geared toward solving problems associated with aging and other underserved sectors. YES' flagship product ProCede is consistently ranked in the top 5 most aired short-form infomercials in the U.S., ranking in the top 5 for 14 consecutive months, and reaching number 1 of all products in the Health and Beauty category twice in that time period (Infomercial Monitoring Service). ProCede is clinically tested and proven safe and effective for producing fuller thicker hair shafts after just a single application.

To date, ProCede has received registration approvals in 28 foreign countries including the European Union, United Arab Emirates and South Africa and the company plans on making an announcement shortly outlining international distribution plans for its powerful patent-pending formula.

"The products in our pipeline solve problems in virtually every pertinent sector," said Ken Oxsalida, Chief Marketing Officer for the company. "You may not have heard of our company, but if you have a TV set, read newspapers, surf the net or listen to radio, you've definitely seen our products. You'll be seeing a lot more of us in the weeks to come."

Certain statements in this release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; (iii) competitive factors and developments beyond the Company's control; and (iv) other risk factors.

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