SOURCE: Youth Enhancement Systems, Inc.

January 29, 2007 07:30 ET

YES Announces National Launch of SEROTROL Starts TODAY!

MIAMI, FL -- (MARKET WIRE) -- January 29, 2007 -- Infomercial Leader Youth Enhancement Systems, Inc. (PINKSHEETS: YEHS) announced today that the much anticipated launch of its patented weight loss system Serotrol begins today with the airing of several infomercials on National Cable TV channels across the nation, as well as aggressive Internet marketing worldwide. With Serotrol the company plans to have a significant impact in the 54 billion dollar weight loss industry.

Patented Serotrol is a unique, one of a kind physician formulated, seratonin based weight loss system that includes clinically tested nutritional supplements as well as in depth weight management instruction and trademarked diet plan. Developed by a renowned physician, and used successfully by over 10,000 patients over a 5-year period in 3 physician controlled clinics in the Washington DC area, The Serotonin diet reduces cravings and the edginess associated with dieting, thereby improving dieters mood and chance of success in their weight loss endeavor. "The Serotonin Diet has worked for tens of thousands of people under the direction of Dr. Robert Posner," says CEO Joseph Emas. "With Serotrol, we have now packaged what the clinic has used to help thousands of patients lose weight, and offer it to the millions of American men and women who wish to shed unwanted pounds through our unique marketing strategy."

The inventor of Serotrol is Board Certified internal medicine specialist Dr. Robert Posner, MD who has made it his life and professional mission to help the millions of overweight men and women across our nation lose weight and improve health. "We are taking our successful program to the masses with the expertise and help of the folks at Youth Enhancement Systems, Inc.," says Dr. Posner. "After considering several major marketing partners, I am proud to announce today that we chose YES to take us to the next level and achieve our goals; to become the world's number one weight loss system. We are thrilled to be part of the YES family of brands."

Youth Enhancement Systems is the innovator and Direct Response retailer of highly effective products and services including ProCede, Backyard Drills DVD with Bill Parcells, The Sonic Clean Between Machine, Allure Smile and Serotrol. ProCede is consistently ranked in the top 5 most aired short form infomercials in the U.S., ranking in the top 5 for 22 consecutive months, and reaching number 1 of all products in the Health and Beauty category twice in that time period (Infomercial Monitoring Service). ProCede is clinically tested and proven safe and effective for producing fuller thicker hair shafts after just a single application.

To date, ProCede has received registration approvals in 28 foreign countries including the European Union, United Arab Emirates and South Africa and the company plans on making an announcement shortly outlining international distribution plans for its powerful patent-pending formula.

"The products in our pipeline to solve problems in virtually every pertinent sector," said Ken Oxsalida, Chief Marketing Officer for the company. "You may not have heard of our company, but if you have a TV set, read newspapers, surf the net or listen to radio, you've definitely seen our products. You'll be seeing a lot more of us in the weeks to come."

For more information on Youth Enhancement Systems please contact us at 866-404-5480 or log on to www.youthenhancement.com

Certain statements in this release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; (iii) competitive factors and developments beyond the Company's control; and (iv) other risk factors.

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