SOURCE: Youth Enhancement Systems, Inc.

December 18, 2006 09:04 ET

YES Announces Rose Bowl Airing for ProCede in January TV Plan

MIAMI, FL -- (MARKET WIRE) -- December 18, 2006 -- Infomercial Leader Youth Enhancement Systems, Inc (PINKSHEETS: YEHS) announced today that its January media plan includes a 120-second spot airing on the Rose Bowl pre-game telecast on most ABC affiliates. The spot which features lifestyle images of men who have had success with ProCede, demonstrates in a variety of settings the improved quality of life that occurs after using the patented product for men with thinning hair. The airing will be on January 1st.

"It's a great way to start off the New Year, both for us as marketers, and the men who get started on this amazing product. We're looking forward to a great 2007, and this airing which will reach millions of men at one time, is a great way to communicate the attributes of ProCede to our target," says Joseph Emas CEO of Youth Enhancement Systems, Inc.

This year's Rose Bowl pitting Michigan against USC features two marquis teams, and is considered to be the second best bowl game of this bowl season. Considered to be the granddaddy of them all, The Rose Bowl promises to lure millions of viewers, not just for the game but for all the pageantry that precedes and procedes it.

Youth Enhancement Systems is the innovator and Direct Response retailer of highly effective products and services geared toward solving problems associated with aging and other underserved sectors. YES' flagship product ProCede is consistently ranked in the top 5 most aired short form infomercials in the U.S., ranking in the top 5 for 14 consecutive months, and reaching number 1 of all products in the Health and Beauty category twice in that time period (Infomercial Monitoring Service). ProCede is clinically tested and proven safe and effective for producing fuller thicker hair shafts after just a single application.

To date, ProCede has received registration approvals in 28 foreign countries including the European Union, United Arab Emirates and South Africa and the company plans on making an announcement shortly outlining international distribution plans for its powerful patent-pending formula.

"The products in our pipeline solve problems in virtually every pertinent sector," said Ken Oxsalida, Chief Marketing Officer for the company. "You may not have heard of our company, but if you have a TV set, read newspapers, surf the net or listen to radio, you've definitely seen our products. You'll be seeing a lot more of us in the weeks to come."

For more information on Youth Enhancement Systems go to or contact 866-404-5480.

Certain statements in this release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; (iii) competitive factors and developments beyond the Company's control; and (iv) other risk factors.

Contact Information