SOURCE: Youth Enhancement Systems, Inc.

March 06, 2007 08:00 ET


Change Is Effective Immediately

MIAMI, FL -- (MARKET WIRE) -- March 6, 2007 -- Infomercial leader Youth Enhancement Systems, Inc (PINKSHEETS: YEHS) announced today it had obtained majority shareholder approval to change its name to Dynamic Response Group, Inc. The name change is effective immediately. The company formally started the legal process to change its name by filing its Articles of Amendment with the state of Florida. This change was made to better describe the Company's global business model as a leading direct response marketer of its proprietary products and services throughout the world. The company will apply for a new CUSIP number and notify NASDAQ. Upon learning of its new trading symbol, the company will announce it accordingly.

"The company and its marketing niche has clearly evolved," says CEO Joseph Emas. "We are an aggressive and committed direct response player, not only in the U.S. markets but now increasingly in the international marketplace. It makes sense, and our shareholders agree." The company began in 2002 as a marketer and manufacturer of anti aging products and services, aspiring to deliver product solutions to the baby boomer generation. It was a narrow, but well thought out niche that has since evolved.

"With Bill Parcells, Clean Between Machine, and now, of course, NASCAR, we clearly have moved the product/services needle," says COO Scott Swank. "We look for products that really impact peoples' lives whether it is in entertainment, health and beauty, cosmetics, fitness or any other sector. We aspire to create a Dynamic Response in the market place on every single product or service we own or license. That is our mission, and we plan on executing it to the maximum level possible."

About DRG

DRG is the innovator and Direct Response retailer of highly effective products and services including ProCede, Backyard Drills DVD with Bill Parcells, The Sonic Clean Between Machine, Allure Smile and Serotrol. ProCede is consistently ranked in the top 5 most-aired short-form infomercials in the U.S., ranking in the top 5 for 22 consecutive months, and reaching number 1 of all products in the Health and Beauty category twice in that time period (Infomercial Monitoring Service). ProCede is clinically tested and proven safe and effective for producing fuller thicker hair shafts after just a single application.

To date, ProCede has received registration approvals in 28 foreign countries including the European Union, United Arab Emirates and South Africa, and the company plans on making an announcement shortly outlining international distribution plans for its powerful patent-pending formula.

"The products in our pipeline to solve problems in virtually every pertinent sector," said Ken Oxsalida, Chief Marketing Officer for the company. "You may not have heard of our company, but if you have a TV set, read newspapers, surf the 'Net or listen to radio, you've definitely seen our products. You'll be seeing a lot more of us in the weeks to come."

Certain statements in this release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; (iii) competitive factors and developments beyond the Company's control; and (iv) other risk factors.

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