SOURCE: Youth Enhancement Systems, Inc.

January 09, 2007 07:30 ET

YES Enters Lucrative Weight Loss Market With January TV and Radio Launch

MIAMI, FL -- (MARKET WIRE) -- January 9, 2007 -- Direct Response Marketing Leader Youth Enhancement Systems, Inc. (PINKSHEETS: YEHS) announced today it was entering the $54 Billion weight loss market with the January launch of its two brand new weight loss products on national cable TV and radio. Spray it Away, the first product scheduled to air on national cable, promises to reduce cravings and appetite by spraying a proprietary oral spray into the mouth before meals, thereby reducing hunger and food intake. Spray it Away retails for $29.95 plus shipping and handling for a 30-day supply and includes a fitness video and recipe book. Later in the month, YES plans on launching a second product, Serotrol, and will be issuing a separate press release in the coming days outlining the attributes of this patented supplement.

"We are anticipating great reaction from consumers who wish to control their binge eating and weight gain, particularly after the holidays when people are simply more determined to get a good start to the new year," says CEO Joseph Emas. "We plan on having significant media presence to brand our products, and to generate image over time and sales overnight. We are committed to delivering solutions to this problem, and we have them with Spray it Away and Serotrol. We are excited to bring these products to those who need them."

YES, coming off its best sales year ever, hopes to build on its success with significant growth in '07. "That's our plan," says Emas. "ProCede continues to expand, Clean Between Machine continues to sell out, we believe the Bill Parcells' video will be a hit again. We anticipate a dynamic '07 and beyond."

Youth Enhancement Systems is the innovator and Direct Response retailer of highly effective products and services geared toward solving problems associated with aging and other underserved sectors. YES' flagship product ProCede is consistently ranked in the top 5 most aired short form infomercials in the U.S., ranking in the top 5 for 22 consecutive months, and reaching number 1 of all products in the Health and Beauty category twice in that time period (Infomercial Monitoring Service). ProCede is clinically tested and proven safe and effective for producing fuller thicker hair shafts after just a single application.

To date, ProCede has received registration approvals in 28 foreign countries including the European Union, United Arab Emirates and South Africa and the company plans on making an announcement shortly outlining international distribution plans for its powerful patent-pending formula.

"The products in our pipeline solve problems in virtually every pertinent sector," said Ken Oxsalida, Chief Marketing Officer for the company. "You may not have heard of our company, but if you have a TV set, read newspapers, surf the net or listen to radio, you've definitely seen our products. You'll be seeing a lot more of us in the weeks to come."

Certain statements in this release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; (iii) competitive factors and developments beyond the Company's control; and (iv) other risk factors.

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