SOURCE: Youth Enhancement Systems, Inc.

January 31, 2007 16:38 ET

YES' European Test Yields Major Orders, European Distribution

MIAMI, FL -- (MARKET WIRE) -- January 31, 2007 -- Infomercial leader Youth Enhancement Systems, Inc (PINKSHEETS: YEHS) announced today it had received purchase orders for ProCede for distribution in Spain. Brought by The Global DR Group, Inc, YES' international distributor, the orders stem from an extremely successful media marketing test that aired in Spain the past 2 weeks. The company today received an initial PO from Global relative to the European test in order to seed the market for 1000 units of ProCede including ProCede's shampoos and conditioners. The company expects an order for approximately 10,000 units of ProCede in the coming month, though no assurances can be given. At an average retail price of U.S. $200 per unit, the 10,000-piece order represents $2,000,000.00 in gross sales.

"This is more great news," says Joseph Emas, YES' CEO. "We have worked diligently with our distribution partner, The Global DR Group, to gain international distribution for ProCede. Their enthusiasm for our products and commitment to grow our business overseas is tremendous and now paying dividends. They have done a phenomenal job."

The company also learned today that ProCede will be approved for sale in Spain in the next few weeks. Under the agreement with Global DR Group, YES wholesales ProCede for approximately $13.50 per unit to Global. Global secures distribution partners in specific territories, who then assume all marketing responsibilities in assigned territories. The company announced a similar result of a media test conducted in a 22 country Pan regional media test a few months back. That result created a distribution opportunity similarly, and the regulatory approval needed to effectuate distribution there should be completed shortly.

"Let's hope this is the beginning of big sales in Europe and every major market in the world, " says Global DR's CFO Jose Hane. "ProCede is a great product that solves many problems for men with thinning hair. As thinning hair is a global issue, it is natural that we would see this kind of excitement from our international DR retailers. This is better than we expected, frankly."

Youth Enhancement Systems is the innovator and Direct Response retailer of highly effective products and services including ProCede, Backyard Drills DVD with Bill Parcells, The Sonic Clean Between Machine, Allure Smile and Serotrol. ProCede is consistently ranked in the top 5 most-aired short-form infomercials in the U.S., ranking in the top 5 for 22 consecutive months, and reaching number 1 of all products in the Health and Beauty category twice in that time period (Infomercial Monitoring Service). ProCede is clinically tested and proven safe and effective for producing fuller thicker hair shafts after just a single application.

To date, ProCede has received registration approvals in 28 foreign countries including the European Union, United Arab Emirates and South Africa, and the company plans on making an announcement shortly outlining international distribution plans for its powerful patent-pending formula.

"The products in our pipeline to solve problems in virtually every pertinent sector," said Ken Oxsalida, Chief Marketing Officer for the company. "You may not have heard of our company, but if you have a TV set, read newspapers, surf the 'Net or listen to radio, you've definitely seen our products. You'll be seeing a lot more of us in the weeks to come."

For more information on Youth Enhancement Systems, please contact us at 866-404-5480 or log on to

Certain statements in this release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; (iii) competitive factors and developments beyond the Company's control; and (iv) other risk factors.

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