SOURCE: Youth Enhancement Systems, Inc.

February 05, 2007 07:30 ET


MIAMI, FL -- (MARKET WIRE) -- February 5, 2007 -- Infomercial Leader Youth Enhancement Systems, Inc. (PINKSHEETS: YEHS) led by core products Sonic Clean Between Machine and ProCede announced today that January yielded the company's best ever month for gross sales, estimated at $1,949,000 for the month ended January 31st. The January record sales follows 2 consecutive record setting months in terms of gross sales, making the 3 month period ended January 31st as the greatest 3 month sales period in the company's short history. The company had just announced that the 4th quarter ended 12/31/06 was its first profitable quarter since beginning marketing its products nearly 2 years ago. The January sales news represents gross sales, and the company has not yet assessed its profitability.

"I have been cautiously optimistic that our growth would continue," says YES CEO Joseph Emas. "It appears that indeed it has, with this preliminary sales report. The company has been increasing its sales for several months as announced in previous emails, and we just had our first profitable quarter. I am excited to say the least, and very proud of our efforts and progress."

The Sonic Clean Between Machine has been a boom, giving the company high return on media investment since it started marketing the popular oral hygiene product late in '06. The company is hopeful that several new products in their pipeline demonstrate similar results, and will be aggressive in their endeavor to launch as many successful new products as makes fiscal sense. "I remain optimistic that we will be talking about some very exciting new products very shortly. We have been and will continue to be ultra aggressive in launching new products. We will maximize our marketing of our core products and try to broaden our exposure overseas," says Joseph Emas, CEO.

Youth Enhancement Systems is the innovator and Direct Response retailer of highly effective products and services including ProCede, Backyard Drills DVD with Bill Parcells, The Sonic Clean Between Machine, Allure Smile and Serotrol. ProCede is consistently ranked in the top 5 most-aired short-form infomercials in the U.S., ranking in the top 5 for 22 consecutive months, and reaching number 1 of all products in the Health and Beauty category twice in that time period (Infomercial Monitoring Service). ProCede is clinically tested and proven safe and effective for producing fuller thicker hair shafts after just a single application.

To date, ProCede has received registration approvals in 28 foreign countries including the European Union, United Arab Emirates and South Africa, and the company plans on making an announcement shortly outlining international distribution plans for its powerful patent-pending formula.

"The products in our pipeline to solve problems in virtually every pertinent sector," said Ken Oxsalida, Chief Marketing Officer for the company. "You may not have heard of our company, but if you have a TV set, read newspapers, surf the 'Net or listen to radio, you've definitely seen our products. You'll be seeing a lot more of us in the weeks to come."

For more information on Youth Enhancement Systems, please contact us at 866-404-5480 or log on to

Certain statements in this release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; (iii) competitive factors and developments beyond the Company's control; and (iv) other risk factors.

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