SOURCE: Yes Lifecycle Marketing

Yes Lifecycle Marketing

October 18, 2016 09:30 ET

Yes Lifecycle Marketing Enhances Yesmail360i Insight Lab -- Connecting Analytics to Execution

Standard and Custom Data Now Easily Assessable in a Single, Intuitive Environment

CHICAGO, IL--(Marketwired - October 18, 2016) - Yes Lifecycle Marketing today announced it has enhanced its Yesmail360i Insight Lab module. Insight Lab, a flexible data visualization and analytics tool, gives marketers the power to turn big data into actionable insights resulting in new opportunities to refine audiences, define segments, and increase personalization with real-time, train-of-thought analysis. The Yesmail360i Insight Lab brings unmatched speed to the marketing workflow encouraging the refinement of campaigns, reducing communication saturation, and greatly improving operational performance and efficiency.

Accessible within the same intuitive environment as campaign planning and execution, Yesmail360i Insight Lab, gives marketers the ability to immediately access complimentary standard consumer data -- ranging from personal and household interests, preferences, demographics, and socio-economic indicators (customized data also available) -- and connect this descriptive data with channel response, behavioral and locational data from email, web, SMS, display, social, and in-store. The connections resulting in advance insights activation, fundamentally changes how marketers understand their customer base, fueling the insights-driven business.

"The ability to fully understand the value of the combined descriptive and customer behavior data, and act on it, can only happen when all the data is in one place," said Michael Fisher, president of Yes Lifecycle Marketing. "Not seen anywhere else in market today, Insight Lab is a key differentiator for the Yesmail360i cross-channel marketing platform, as it gives the marketer the most complete view of their customers via real-time analysis and immediately actionable insights, enabling contextually relevant campaign execution."

Key benefits of the Insight Lab include:

  • Real-time analysis and targeting allowing marketers act on segments immediately.
  • Custom, automated, user-defined reporting to instantly identify emerging risks and opportunities.
  • Click & Drag functionality for enhanced data visualization and segmentation.
  • Analysis via a single repository of all customer behavior, engagement, and demographic data across in-store, SMS, email, social, display, and web channels

"This disruptive technology changes the game by seamlessly linking analytics and execution. Yes Lifecycle Marketing helps transform brands into insights-driven businesses through the delivery of this revolutionary capability," said Mike Iaccarino, CEO and chairman of Infogroup, parent company of Yes Lifecycle Marketing. "This approach enables contextual and intimate connections between brands and their customers."

If you would like to see how Yesmail360i's Insight Lab can bring efficiency to your engagement strategies via advanced analytic and cross-channel capabilities, please call 1-877-937-6245 or email marketing@yeslifecyclemarketing.com.

About Yes Lifecycle Marketing
Yes Lifecycle Marketing provides solutions that orchestrate cross-channel marketing communications to drive results and revenue. This is accomplished by leveraging technology, data, analytics, creative, and strategy to activate and optimize insights-driven, real-time, relevant communications. This holistic approach gives marketers the ability to source a full-service offering of best-of-breed technology and solutions from a single vendor in order to achieve their desired outcomes across all on and offline channels. To learn more, call 1-877-937-6245, email sales@yeslifecyclemarketing.com or visit www.yeslifecyclemarketing.com.

About Infogroup

Infogroup is a big data, analytics and marketing services provider that delivers best in class data-driven, customer-centric technology solutions. Our data and software-as-a-service (DaaS & SaaS) offerings help clients of all sizes, from small companies to FORTUNE 100™ enterprises, increase their sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 245MM individuals and 25MM businesses, which is distributed real-time to our clients. For more information, visit: www.infogroup.com.

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