SOURCE: Yes Lifecycle Marketing

Yes Lifecycle Marketing

September 27, 2016 10:31 ET

Yes Lifecycle Marketing Launches Major Update to Its Cross-Channel Campaign Plan Module

Yesmail360i Now Lets Users Integrate Display Advertising Into Their Campaign Workflow

CHICAGO, IL--(Marketwired - September 27, 2016) - Building on the success of the launch of its cross-channel marketing and analytics platform, Yesmail360i, in May of this year, Yes Lifecycle Marketing today announced a significant update to the Cross-Channel Campaign Plan module.

Yesmail360i users can now create and execute intelligent, multi-stage, cross-channel campaigns that are driven by rules, recipient behaviors, or triggered by real-time events within one highly visual environment. Users can quickly connect a series of messages across email, SMS, Push, Facebook, Twitter, display and display retargeting with advanced decision logic, branching, and testing.

By integrating display and display retargeting advertising capabilities into the Yesmail360i cross-channel marketing and analytics platform, users can identify candidates for email subscriber reactivation, clone acquisition models, and/or promote website visitor re-engagement. These target audiences can then be moved into Yes Lifecycle Marketing's data management platform, which provides access to an extensive pool of cookies and device ID's for display and display retargeting campaigns. Response results are then incorporated back into Yesmail360i in order to further optimize future display advertising.

"With the upcoming holiday season, marketers may be more prone to deploy email campaigns to their inactive or lapsed subscribers, which could negatively impact deliverability rates and ultimately revenue," said Michael Fisher, president of Yes Lifecycle Marketing. "Display and display retargeting campaigns can be an effective solution to drive action and prompt conversion without the risk of blacklisting."

Key benefits of the Cross-Channel Campaign Plan include:

  • Seamless Activation of Insights: Bring data to life and make execution easy by turning any audience into a savable segment
  • Remove Roadblocks: Integration reduces the need for technical support
  • Focus on Results: No wasted time switching between, or training on, multiple platforms; all your marketing and customer response channels are in one platform for easy analysis and action
  • Optimization: User purchase, geographic, channel preference, and other types of data optimize program effectiveness
  • Easy-to-use: Click & drag to add and remove steps, logic, and timing to the visual message touch flow

"Yesmail360i's highly visual Cross-Channel Campaign Plan module lets marketers perform complex sequence actions in and across channels," said Mike Iaccarino, CEO and chairman of Infogroup, parent company of Yes Lifecycle Marketing. "This innovative technology further supports marketers' need to make real-time decisions that put communications in front of their customers wherever and whenever they expect them."

About Yes Lifecycle Marketing
Yes Lifecycle Marketing provides solutions that orchestrate cross-channel marketing communications to drive results and revenue. This is accomplished by leveraging technology, data, analytics, creative, and strategy to activate and optimize insights-driven, real-time, relevant communications. This holistic approach gives marketers the ability to source a full-service offering of best-of-breed technology and solutions from a single vendor in order to achieve their desired outcomes across all on and offline channels. To learn more, call 1-877-937-6245, email sales@yeslifecyclemarketing.com or visit www.yeslifecyclemarketing.com.

About Infogroup
Infogroup is a big data, analytics and marketing services provider that delivers best in class data-driven, customer-centric technology solutions. Our data and software-as-a-service (DaaS & SaaS) offerings help clients of all sizes, from small companies to FORTUNE 100™ enterprises, increase their sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 245MM individuals and 25MM businesses, which is distributed real-time to our clients. For more information, visit: www.infogroup.com.

Contact Information