SOURCE: Youth Enhancement Systems, Inc.

January 18, 2007 07:30 ET

YES Set for FILING 10SB, Bulletin Board Listing, NAME CHANGE

MIAMI, FL -- (MARKET WIRE) -- January 18, 2007 -- Infomercial and Direct Response Leader Youth Enhancement Systems, Inc. (PINKSHEETS: YEHS) announced today it intends to file its Form 10SB with the Securities and Exchange Commission in the next 14 days. The announcement confirms previous announcements that have mentioned the Company's commitments to become fully reporting under the Securities Act of 1934, comply with The Sarbanes-Oxley Act of 2002, and to get listed on the OTC Bulletin Board. Further, the Company plans to get shareholder approval to change its name, following which the Company will apply for a new cusip number and notify the NASD, and will announce details in the coming days.

"This is the next necessary step in achieving our objectives," says CEO Joseph Emas." We have lofty expectations and specific goals that can only be achieved by educating the investment community in a fully transparent manner. The actions we are taking in the coming days will hopefully go a long way toward helping us achieve those goals."

Youth Enhancement Systems is the innovator and Direct Response retailer of highly effective products and services including ProCede, Backyard Drills DVD with Bill Parcells, The Sonic Clean Between Machine, Allure Smile and Serotrol. ProCede is consistently ranked in the top 5 most aired short form infomercials in the U.S., ranking in the top 5 for 22 consecutive months, and reaching number 1 of all products in the Health and Beauty category twice in that time period (Infomercial Monitoring Service). ProCede is clinically tested and proven safe and effective for producing fuller thicker hair shafts after just a single application.

To date, ProCede has received registration approvals in 28 foreign countries including the European Union, United Arab Emirates and South Africa and the company plans on making an announcement shortly outlining international distribution plans for its powerful patent-pending formula.

"The products in our pipeline solve problems in virtually every pertinent sector," said Ken Oxsalida, Chief Marketing Officer for the company. "You may not have heard of our company, but if you have a TV set, read newspapers, surf the net or listen to radio, you've definitely seen our products. You'll be seeing a lot more of us in the weeks to come."

For more information on Youth Enhancement Systems please contact us at 866-404-5480 or log on to www.youthenhancement.com

Certain statements in this release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; (iii) competitive factors and developments beyond the Company's control; and (iv) other risk factors.

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