SOURCE: Yesware


September 27, 2011 14:00 ET

Yesware™ Launches New Generation of Sales Productivity Services Funded by Google Ventures and Foundry Group

New Cloud-Based Solution Improves Customer Communication, CRM Compliance and Sales Efficiency

CAMBRIDGE, MA--(Marketwire - Sep 27, 2011) - Yesware ( today announced the launch of its cloud-based email productivity solution for salespeople, as well as its first round of funding from Google Ventures, Foundry Group and several prominent angel investors.

Yesware is a suite of productivity services that work where salespeople do -- in their email and on their phones. Available now for Gmail and smartphones, Yesware provides email analytics, customizable templates and CRM integration to help salespeople close more deals faster. Yesware works in conjunction with leading CRM platforms including, Microsoft Dynamics, Oracle CRM, Highrise and many others.

"Yesware has increased the efficiency of our email communications and has provided us with the ability to reach out to more people than ever before. That's invaluable from a sales perspective. Yesware has already become ingrained into our workflow. It's made a huge impact on the way we do business."
- Fred Shilmover, CEO, InsightSquared

"Yesware's template system immediately helped us. It easily saves me a couple of hours a day from cutting, pasting and rewriting emails. I'm also a heavy user of Yesware's management features. I can provide our new reps and outsourced salespeople with Yesware so I'm sure they are using the right language with customers and prospects."
- Ben Sardella, VP Sales, Kissmetrics

In order to help the salesperson gauge interest, Yesware's Tracking features report on the time, number of times, location and platform that the recipient opens an email. One Yesware report prioritizes email conversations by customer engagement so salespeople can spend more time with interested prospects. Depending on their email reader, the recipient can either opt-in or opt-out of Yesware's Tracking feature.

"We use Gmail together with, so Yesware is a great sales productivity tool for us. I use Yesware's Tracking feature to see when a prospect opens my mail, where he is, and if he's mobile or at his desk. Then I know when and where to follow up on the information I sent."
- Greg Drinkwater, Account Executive, Stack Overflow

For sales managers, Yesware improves team performance, increases CRM compliance, and makes training more effective. Yesware reports are based on activities performed instead of data entered, so salespeople spend less time filling out forms, and managers have a more accurate view into sales success.

Key features that are part of Yesware's initial rollout include:

Integrated Sales Templates -- Customizable email templates for every stage of the sales process -- from prospecting to closing the deal -- help salespeople communicate better and faster with customers. Sales managers can use Yesware's template system to provide their teams with clear, consistent messages so the right language is always used when communicating with customers. Compared with retyping common email messages, salespeople using Yesware can save an hour or more of sales time every day.

Automatic Synchronization between Email and CRM Systems -- Yesware makes it easy to update the salesperson's CRM. When toggled on, Yesware automatically saves all outbound email into any leading CRM system. Entering customer replies into the CRM takes only two mouse clicks. Using Yesware, CRM compliance increases and enterprise data improves.

Activity-Based Reporting™ -- Yesware's Activity-Based Reporting provides objective metrics on how individual salespeople build rapport with customers, how their communications resonate in the marketplace, and how each member of the sales team spends their time. Sales teams gain valuable insights on customer interest and objections, and on ways to improve the sales processes.

Email Tracking -- With Yesware's Email Tracking feature, salespeople can monitor the activity around their emails, including when and where they were opened and which device was used to open them. This gives the sales team crucial insights on the effectiveness of their message.

Yesware for Mobile Phones -- Key Yesware reports, including Tracking, Activity, Priority and Team reports, are available on modern smartphones. Salespeople away from the office can see exactly when prospects open their emails. For salespeople with Android phones, Yesware offers a mobile application that allows users to send sales templates right from their handset.

"We invested in Yesware because of how they turn a pain point into a productivity point. They take what for some is a chore -- dealing with endless email -- and turn it into an invaluable enterprise tool facilitating much of the sales process. We were impressed by the team's vision and product direction and look forward to working with them to deliver productivity gains for millions of professionals."
- Rich Miner, Partner at Google Ventures

"Our mission is to help salespeople close more deals faster. That means helping salespeople communicate more effectively and efficiently, reducing their data entry requirements, and providing them with key customer insights. This company launch is exciting, but we're just getting started. We aim to transform the way salespeople work."
- Matthew Bellows, CEO and Founder, Yesware

Yesware for Gmail is free to individual salespeople at For sales teams, Yesware for Gmail is available on a per-seat subscription basis. Yesware for Android is available for a one-time purchase price of $4.99 via the Android Market.

About Yesware

Yesware is an email productivity service that helps salespeople close more business. Integrated into Gmail and mobile devices, Yesware provides email analytics, customizable templates and CRM synchronization to help salespeople communicate with customers more effectively. Yesware was founded by Matthew Bellows, Cashman Andrus and Rajat Bhargava. The company is backed by Google Ventures, Foundry Group, Golden Venture Partners, Geoffrey Hyatt, Colby Wood, Mike Baker, David Cohen, Mike Dornbrook and Will Herman. The Yesware service is free to individual salespeople at

About Google Ventures

Google Ventures is the venture capital arm of Google Inc. We seek to discover and help develop great companies, and believe in the power of entrepreneurs to do amazing things. Our investments range from seed to late stage, across a broad range of industries, including consumer Internet, digital media, software, hardware, and biotechnology. We embrace the challenge of helping young companies grow from the proverbial garage to global relevance. For more information, visit

About Foundry Group

Foundry Group is a venture capital firm focused on making investments in early-stage information technology, Internet and software startups. Their passion is working alongside entrepreneurs to give birth to new technologies and to build those technologies into industry-leading companies. They are centrally located in Boulder, CO, but invest in companies across North America.

Contact Information

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    Plum Advisors
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