SOURCE: Yesware


October 10, 2014 12:06 ET

Yesware Relaunches as All-in-One Sales Toolkit for the Enterprise

Empowers Companies to Sell Smarter at Scale With Data-Driven Insights via Email, Phone and Presentations

BOSTON, MA--(Marketwired - Oct 10, 2014) - Yesware, a leading provider of sales acceleration software, today relaunched as an all-in-one sales toolkit offering a holistic collection of products and services that empower enterprise sales professionals and teams with data-driven insights, helping them to sell smarter and close more deals. The new Yesware toolkit extends far beyond the company's focus to date on email productivity to feature solutions for all three primary methods of selling: email, phone and presentations. Today Yesware is also introducing support for Microsoft Outlook users. 

In an era when big data powers strategy at the executive level, Yesware brings microanalytics to the individual sales professional or manager, allowing them to take advantage of data-driven insights to fuel smarter decision-making. With Yesware, salespeople get real-time feedback on which tactics and messages are working and which are not, so they can adjust on the fly, increase productivity and close more deals, faster.

Yesware is relied upon by more than 500,000 sales professionals at companies like Acquia, Groupon, and Yelp, making it the most popular sales productivity solution for Gmail. Today, Yesware becomes available for Outlook, which remains the most popular email client used by enterprise companies. Yesware also offers an iOS application, which brings the full functionality of Yesware to salespeople on-the-go, available from the App Store.

In addition to Outlook integration, Yesware's new offering introduces features for phone calls and sales collateral:

  • Presentations: Presentations are a crucial element in the sales cycle. With presentation tracking, Yesware helps salespeople understand how prospects consume and interact with sales collateral. Presentation tracking is built on the Box View API, which provides a beautiful, unified viewing experience for prospects across desktop and mobile devices, displayed in high fidelity on any platform. Box View conversion technology is built for speed, allowing users to view business content on their mobile device without needing to download the entire file.
  • Phone: Click-to-Call enables salespeople to dial contacts immediately after an email tracking event occurs and easily logs call details directly into Salesforce, powered by Twilio's Voice API. In addition to providing better CRM data, calling a prospect immediately after they open your email has been shown to improve connection rates by as much as 34 percent.
  • Email: Email tracking, analytics, customizable sales templates, Salesforce integration and CRM sync, and Mail-Merge are just a few of the email productivity features offered by Yesware's Gmail, Outlook, and Mobile services.

"Box's ecosystem of third-party developers have built powerful integrations on the Box platform that enable individuals and businesses to be more productive, collaborative and competitive," said Ryan Damico, director of platform at Box. "We're thrilled that Yesware is leveraging Box View to power its new presentation tracking feature, enabling salespeople to quickly view and present sales collateral from their mobile device." 

"Department by department, enterprise software systems are being rebuilt to infuse intelligence and productivity into the workflow. But to date, sales teams have largely been left on the sidelines -- even though they are the most important piece of the growth equation for any business," said Matthew Bellows, CEO, Yesware. "Our mission at Yesware is to empower sales professionals and managers with the right mix of data and tools to help them sell smarter and faster, wherever they are, while integrating seamlessly into their existing workflows."

For more information on the new Yesware sales toolkit, visit

About Yesware
Yesware is an all-in-one sales technology toolkit that empowers salespeople to connect with prospects, track customer engagement and close more deals, wherever they are. Integrated into mobile email, Gmail and Outlook, Yesware provides email tracking and analytics, customizable sales templates, CRM integration, Mail Merge, Click-to-Call and presentation tracking, to help salespeople remove barriers to productivity and make smarter decisions, faster. Investors in Yesware include Battery Ventures, Google Ventures, Foundry Group, Golden Venture Partners, and IDG Ventures. Learn more at

Contact Information

  • Media Contact:
    Jen Holmes or Anna Farnum
    LaunchSquad for Yesware
    yesware [at] launchsquad [dot] com