SOURCE: YieldBuild

March 03, 2008 11:00 ET

YieldBuild Secures $6 Million in Series B Funding Led by Storm Ventures

Investment to Fund Continued Growth for Ad Format and Placement Optimization Leader

SAN FRANCISCO, CA--(Marketwire - March 3, 2008) - YieldBuild™, the leader in ad format and placement optimization, today announced the completion of a $6 million Series B round of financing led by Storm Ventures. Existing investor Hummer Winblad also joined the round.

YieldBuild will use the Series B proceeds to fund further growth of their YieldBuild Publishers Solution product, which provides web publishers with ad format and placement optimization technologies, and ad network management. The YieldBuild solution maximizes advertising revenue for web publishers.

"Storm and Hummer Winblad are both quality investors who we are excited to be working with," said Paul Edmondson, YieldBuild's CEO. "This fresh round of capital will help us fuel our growth and establish our leadership position in this exciting and emerging market of online advertising optimization tools."

"Web publishers are constantly concerned about how to optimize their online ad revenues and whether they are deploying the right solutions," said Ryan Floyd, General Partner at Storm Ventures. "We believe that YieldBuild's technology and approach will help maximize advertising revenue for web publishers and provide the most rewarding online publishing layouts."

"YieldBuild has developed a highly scalable and effective ad optimization technology solution and has acquired an impressive list of beta customers. The company has not only demonstrated the need for online ad format and placement optimization tools, but has also emerged as the leader in the category," said Mitchell Kertzman, Managing Director, Hummer Winblad Venture Partners. "We are thrilled to have Storm Ventures join us in this round of financing."

YieldBuild is a HubPages related brand.

About Storm Ventures

Storm Ventures was founded by a seasoned group of industry veterans with the common vision of sharing our collective experience, passion and energy to help talented and driven entrepreneurs build great companies of enduring value. With over $500 million under management, Storm Ventures focuses on seed and early stage information technology companies which best leverages our operational experience and global network.

About Hummer Winblad Venture Partners

Hummer Winblad Venture Partners was founded in 1989 as the first venture capital fund to invest exclusively in software companies. Through our history, we've had the opportunity to invest in the pioneers and leaders of several generations of software applications, architectures, delivery methods and business models. We've helped entrepreneurs build companies in desktop software, embedded systems, client-server, distributed network computing, internet, and software as a service.

About YieldBuild

YieldBuild maximizes ad format, layout and placements on the most popular Internet ad networks including Google AdSense, eBay Ad Context and Yahoo's Publishers Network. YieldBuild automatically tests and retests various format combinations to continually optimize revenue generation. For more information, please see

Note: YieldBuild™, HubPages™ are all trademarks of HubPages, Inc. Any other trademarks belong to their respective owners.

Contact Information

  • Contacts:
    For YieldBuild
    Ren Chin
    Vice President of Marketing
    Email Contact
    Julie McHenry
    Communications Insight, LLC
    Email Contact