NEW YORK, NY--(Marketwired - Dec 19, 2013) - Yieldex, the leading provider of inventory and revenue management solutions for digital publishers, today announced that 1.5 trillion ad impressions have been analyzed via the YieldEdge platform this year, demonstrating that companies are increasing their investment and reliance on big data analytics to grow their businesses.
Yieldex's growing customer base includes more than 30 percent of comScore's top 100 publishers and the company has seen the number of impressions it processes grow from approximately 978 billion in 2012 to more 1.5 trillion in the past 12 months, helping premium digital publishers discover millions of dollars of untapped revenue. Overall revenue for big data is expected to grow to more than $53 billion by 2017, according to Forbes Magazine and Wikibon, an independent research consortium.
YieldEdge expanded its technology partnerships in 2013 to include integrations with nearly two dozen data management platforms, order management systems and ad servers.
"Yieldex is at the forefront of showing companies the impact that big data can have on their bottom lines," said Yieldex CEO Andy Nibley. "We are constantly adding new ways for digital publishers to use our analytics platform to increase revenue. Surpassing a trillion impressions is a huge milestone for us."
Yieldex created the first comprehensive, fully integrated revenue and inventory analytics platform for digital publishers. Yieldex's format-agnostic platform, YieldEdge, accurately forecasts, manages and prices inventory across all revenue channels. Digital publishers who use YieldEdge have stopped leaving money on the table because they no longer have to juggle multiple delivery platforms across channels and formats or untangle complicated, overlapping inventory. Leading media companies such as The New York Times, The Wall Street Journal, Scripps, CBS, Viacom, ESPN, Fox, Pandora, The Weather Channel, Condé Nast and dozens of other publishers all use Yieldex to unlock the true value of their inventory. For more information, visit www.yieldex.com.