SOURCE: Yippy, Inc.

Yippy, Inc.

August 30, 2010 17:22 ET

Yippy Begins Scaling in Marketing Initiatives

FORT MYERS, FL--(Marketwire - August 30, 2010) -  Yippy, Inc. (OTCBB: YIPI), www.yippy.com, the providers of the world's fastest, family friendly web browser and search engine, reports that it will begin its marketing on 8/30/2010.

The company has entered into a contract with Salem Broadcasting to put banner ads across their internet properties. Total ads purchased was 2.5 million impressions. Additionally, the company purchased 110 30-second ads "on air" with the following stations for its first two week campaign trails.

The Stations:

KRLA-FM - Los Angeles   Glenn Beck Show   Start 9/7/2010 - Finish 9/19/2010
KFSH-FM - Los Angeles   The Fish   Start 9/6/2010 - Finish 9/19/2010
WFFI/WFFH - Nashville   The Fish   Start 9/6/2010 - Finish 9/19/2010
KBIQ - Colorado Springs   The Fish   Start 9/6/2010 - Finish 9/19/2010

"Each station will run 2 spots per day during optimum time slots, with the exception of Glenn Beck Show, which will run 3 spots per day initially for maximum exposure, then run 2 per show. Glenn Beck's daily radio show is new to the Los Angeles area and is highly marketed, being that this area is the second most populous area in the country. This should give us a good idea how a national campaign will do and allow us to fully prepare for that event," said Richard Granville, CEO, Yippy, Inc.

"The company has also purchased a campaign on GlennBeck.com beginning 8/30/10 running through 9/12/2010 with Premiere Radio Networks, who represent Glenn Beck nationally for radio and web," Granville added.

Shareholder notices:

Yippy, Inc. will delay its 10K report as the company may as it reports under the '33 Act. The company may elect to move onto another exchange or register under the '34 Act in the next coming weeks. An annual report is forthcoming. No significant revenues were derived in 2010 fiscal year ending 5/31/10. Total investment in the company for the period was approximately 1.5 million dollars. The company began recognizing revenue in July 2010 through its online properties. 

Yippy, Inc. has established a new toll-free number for customer service and company inquiries which is 1-877-YIPPY01.

About Yippy, Inc.
Based in Fort Myers Florida, Yippy, Inc., formerly known as Cinnabar Ventures, Inc., www.yippy.com, is a new economy technology company that develops technologies and application services environments for both Consumer and Commercial market segments in the cloud computing sector.

Forward-Looking Statements:
Pursuant to The Private Securities Litigation Reform Act of 1995: The statements in this press release that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. Words such as "expects," "intends," "plans," "may," "could," "should," "anticipates," "likely," "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. We assume no obligation to publicly update or revise any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release, even if new information becomes available in the future. Additional information on risks and other factors that may affect the business and financial results of Yippy, Inc. can be found in the filings of Yippy, Inc. with the U.S. Securities and Exchange Commission.

Contact Information

  • Contact
    Investor Relations
    1-877-Yippy01
    Richard Granville