SOURCE: Equity news Alert

July 24, 2012 07:30 ET

Yippy, Inc. Adds Edward Noel, Former Lycos CSO

NOTE TO EDITORS: The Following Is an Investment Opinion Being Issued by the EQUITY NEWS ALERT.

NEW YORK, NY--(Marketwire - Jul 24, 2012) - On July 20th, 2012 Yippy, Inc. (OTCQX: YIPI) filed disclosure of the addition of a new member to their Board of Directors, Edward Noel, former Chief Revenue Officer and Chief Strategy Officer of Lycos, Inc.

Lycos was originally a search engine established the same year as Yahoo (NASDAQ: YHOO) and 3 years prior to Google (NASDAQ: GOOG) and MSN Search (NASDAQ: MSFT) but has emerged into a network of community and social sites that include,, and its namesake,

Clusty, purchased by Yippy in 2010, was originally developed by Vivísimo. Vivísimo, now owned by IBM, is a company built on web search technology developed by Carnegie Mellon University researchers, much like Lycos was a decade earlier. Vivisimo was acquired by IBM to boost their "Big Data Analytic" capabilities.

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