SOURCE: Equity news Alert

August 31, 2011 07:30 ET

Yippy, Inc's Football Focused Search Engine Will Draw $6 Billion NFL Market

NOTE TO EDITORS: The Following Is an Investment Opinion Being Issued by the EQUITY NEWS ALERT.

NEW YORK, NY--(Marketwire - Aug 31, 2011) - Yippy, Inc. (PINKSHEETS: YIPI) announced yesterday that they have launched, the first search engine dedicated solely to football related searches.

Football related content is fragmented over multiple sites, and a simple search on a major search engine might not get you the results you are looking for. Yippy is aiming to index the most useful and popular content from sites like (NYSE: DIS), CBS Sports (NYSE: CBS) and NBC Sports company (NYSE: GE).

With the NFL eclipsing $6 billion in annual revenue and Fantasy Football reaching almost 20 million people annually, focusing on football related searches will drive Yippy's popularity as a go-to portal for sports news and websites.

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