SOURCE: Yippy, Inc.

Yippy, Inc.

May 26, 2011 06:00 ET

Yippy Partners With InfoSpace

FORT MYERS, FL--(Marketwire - May 26, 2011) - Yippy, Inc. (PINKSHEETS: YIPI) (www.yippy.com) ("Yippy" or the "Company"), providers of the world's fastest, family friendly educational search engine and web portal, reports that it recently entered into a formal long-term partnership agreement with InfoSpace, Inc. ("InfoSpace"), a leader in the Internet search market.

Pursuant to the terms of the newly formed partnership, Yippy will display InfoSpace's sponsored results CPC (cost per click) advertising feed exclusively for both consumer search and educational research markets. The partnership agreement also provides for search results from major search engines consolidated using InfoSpace's proprietary technologies for Yippy's educational research engine. InfoSpace's search feed will allow the Company to significantly reduce the operational costs of the search business and provide a more robust search product for the Company's upcoming educational research engine release.

"Yippy.com is an exciting web property with a bright future," said Richard Granville, Yippy's Chief Executive Officer. He continued, "Yippy presents the advertising community with a fundamentally ideal example of what a web portal should look like through its unique blend of conservative filtered content. The family and educational search markets are underserved and through our partnership with InfoSpace, we believe Yippy will begin to assert itself as an industry leader. InfoSpace has a very select partner base of approximately 120 total organizations worldwide and we are extremely honored to have been one of those chosen this year. During the test period with InfoSpace, we saw substantial growth in the revenue per click earned and in total number of clicks; we expect that this will translate into increased revenues for the Company going forward."

Marc Bigelow, Managing Partner of VAST Resource Group and the Company's chief consultant commented, saying, "This partnership for revenue sharing and feeds has the potential to bring tremendous value to both organizations." Bigelow continued, "InfoSpace has everything a growing internet information services business such as Yippy would want to tap into, including one of the most robust advertising engines in the search business, delivering paid advertising from major players such as Google, Yahoo, and Microsoft. We are looking forward to working with InfoSpace and taking them with us into a new vertical enterprise which is the convergence of online education and media that is easy to use, private and secure for students. We hope it will be a long and prosperous relationship."

About Yippy, Inc.

Based in Fort Myers, Florida, Yippy, Inc. (www.yippy.com) is a new economy technology company that develops technologies and application services environments for both consumer and commercial market segments.

Forward-Looking Statements

Statements in this press release that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. Words such as "expects," "intends," "plans," "may," "could," "should," "anticipates," "likely," "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. We assume no obligation to publicly update or revise any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release, even if new information becomes available in the future. Additional information on risks and other factors that may affect the business and financial results of Yippy, Inc. can be found in the filings of Yippy, Inc. on OTC Markets (www.otcmarkets.com).

Contact Information

  • Contact:
    R. Granville
    Investor Relations
    Yippy, Inc.
    1-877-YIPPY01