February 11, 2009 06:00 ET

Yiying Lu Represented by Personalized Cards Retailer Wins Shorty Award for Best Design on Twitter

Yiying Lu's "Fail Whale" Image Widely Becoming a Web 2.0 Cultural Icon

EMERYVILLE, CA--(Marketwire - February 11, 2009) -, an online photo cards and thank you cards retailer of greetings for all occasions, announced that one of their 50+ artists, Yiying Lu, was awarded first place by the 2009 Shorty Awards in the Design Category on Twitter. Yiying Lu's "Fail Whale" graphic, an image of a whale held up by a flock of red birds, won out of 160 submissions for outstanding artistic design and was decided solely by the Twitter community.

The "Fail Whale" design is featured as the error message on Twitter's popular social networking site, where users post messages of 140 characters or less. The whimsical illustration and statement, "Too many tweets! Please wait a moment and try again," has inspired fan clubs, merchandise, and wide recognition as an iconic image of the Web 2.0 social networking age. promotes Yiying Lu's designs and offers her stunning line of hip designer cards on its website. Only at can users customize any Yiying Lu card with their own photos, images and text, blending her talents with their own to create one-of-a-kind greeting cards.

The Shorty Awards, recently covered in the New York Times and referred to as the "next big event for the Internet glitterati," will be held in Brooklyn at the Galapagos Art Space on February 11th. The show will be hosted by CNN anchor Rick Sanchez, with special video appearances by Shaquille O'Neal and MC Hammer, and will be streamed online, posted to YouTube, and both photographed and videotaped by various media outlets.

To customize your own "Fail Whale" card or to see more of Yiying Lu's card designs, visit

About is an Emeryville, California-based personalized cards retailer and printer that combines the most advanced web technology with superior digital printing techniques. All artwork and printing are produced in the U.S. Since 1999, has printed over 50 million personalized cards for industry leaders such as Snapfish, American Greetings, Papyrus, and Hallmark. provides custom greeting cards and personalized stationery for all occasions, including birth announcements, party invitations, holiday photo cards, Christmas cards, thank you cards, and wedding cards.

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