SOURCE: Yo Soy I Am LLC

Yo Soy I Am LLC

October 31, 2013 09:27 ET

Yo Soy Expressions Bilingual Holiday Cards Now Available at Target Stores

Licensing Deal With Paper Magic Group, Inc Includes Distribution in 115 Stores Nationwide

HOUSTON, TX--(Marketwired - Oct 31, 2013) - Yo Soy Expressions, a unique line of bilingual note cards celebrating culture, inspiring and empowering women, today announced its exclusive line of Spanish and English Christmas cards would hit the shelves at Target stores across the nation this week. Yo Soy Expressions signed a two-year royalty and licensing deal with Paper Magic Group to make the cards available at 115 stores, including retail locations in Arizona, California, Colorado, Florida, Georgia, Maryland, Minnesota, Nevada, New Jersey, New York, Texas and Virginia.

The limited edition line of bilingual Christmas cards designed created exclusively for Target feature Hispanic Christmas traditions with bilingual holiday messages on the inside cover. The holiday cards feature four designs perfect to send for Christmas, Noche Buena and el Día de los Reyes.

Yo Soy Expressions cards are Latina inspired and proudly made in the U.S.A. by Yo Soy I Am, LLC, a woman-owned minority business headquartered in Houston. They also feature a unique line of cards celebrating female achievements and career advancement -- offering one-of-a-kind girl power notes.

The announcement comes just as National Women's Small Business Month is coming to a close and female entrepreneurship is on the rise. The 2013 "State of Women-Owned Businesses Report," by American Express, found women own 8.6 million businesses in the U.S. and they account for 7.8 million employees and $1.3 trillion in revenue. The National Association of Women Business Owners (NAWBO) called 2013 the "Year of the Female Entrepreneur."

"I launched the brand not only to celebrate our culture, but also our longstanding custom as Latinos to express gratitude," said Ivette Mayo, President and Chief Creative Officer of Yo Soy Expressions. "Everyone loves to receive a handwritten note and the bilingual cards convey the perfect message while maintaining the language and traditions of our country of origin."

Yo Soy Expressions also offers other lines of bilingual note cards ranging from Day of the Dead to quinceañera invitations. For more information on the cards and the products offered, please visit: http://www.yosoyexpressions.com

You can also connect with Yo Soy Expressions on Facebook and Twitter @YoSoyExpress.

About Ivette Mayo
Ivette Mayo is the President and Chief Creative Officer of Yo Soy Expressions. She is a noted Latina motivational speaker known as a female empowerment expert on a host of topics, such as business strategies, leadership, diversity and female entrepreneurship. Energetic and humorous, her presentation style makes her a resounding standout with audiences at conferences, meetings and training workshops.

About Yo Soy Expressions
Yo Soy Expressions is a unique line of bilingual note cards designed to celebrate culture, language and traditions. Most of the whimsical designs are centered on using bilingual English/Spanish text messages to celebrate the duality of cultures shared by the 50+ million Hispanics in the U.S. Today's multigenerational and multilingual Hispanic community can keep their culture alive while maintaining the Latino tradition of showing gratitude via a handwritten note. The focus of the cards is to offer a product that provides value, that is relatable and provides an instant emotional connection.

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