SOURCE: Yodil, Inc.

Yodil, Inc.

June 05, 2012 10:58 ET

Yodil, Inc. Hires O'Brien Communications Group

BI Provider Engages Brand-Management Firm for Strategic Market Positioning and Marketing Communication

CHARLOTTE, NC--(Marketwire - Jun 5, 2012) - On the heels of closing its second round of investment funding, Yodil, Inc., a provider of business intelligence (BI), data analytics, and operational and management reporting to the insurance industry, has hired O'Brien Communications Group (OCG) to conduct a strategic marketing communications program on its behalf.

"After laying product-development groundwork and establishing critical relationships -- and as a result of closing our second round of investment funding -- it was time to raise the prominence of the Yodil brand," said Fred Waite, CEO of Yodil. "OCG's work over the past ten years with industry-leading brands like ImageRight, Insurity, AQS, and others, made us sure they were the right team for the job. The next stage of our growth and evolution is going to be very exciting, indeed."

"Working with Yodil is like following a blueprint we didn't know existed," said Mark O'Brien, Principal of OCG. "Prior to engaging us, they'd followed all the steps we might have prescribed if we'd had the chance to map them out. When they came to us, therefore, they were perfectly poised to take the next, logical steps to advancing their brand. And they understood that any and all of the tactical elements of the program -- website, advertising, collateral, etc. -- would be derived in service to strategic planning. This one's falling in place by the numbers. We're happy to have Yodil as a client. And we look forward to contributing to their inevitable success."

About Yodil, Inc.
Yodil is a leading provider of business intelligence (BI), management and operational reporting, and data analytics to insurance carriers, MGAs, and agents. Yodil marries deep insurance knowledge with rich content, adaptable technology, and flexible reporting options to deliver a comprehensive BI and reporting platform. For more information, please visit, call 855-749-6345, or e-mail

About O'Brien Communications Group
O'Brien Communications Group, LLC, is a business-to-business brand-management and marketing communication firm. OCG offers strategic consultation and planning services. OCG creates, packages, distributes, and measures the effectiveness of brands, messages, and marketing communication programs. OCG stands behind its work. For more information, please visit, e-mail, or call 860-944-9022.

Contact Information

  • Media contact:
    Amy LaBossiere
    O'Brien Communications Group
    Email Contact