Yogen Fruz(R) Supports Canadian Breast Cancer Foundation

TORONTO, ONTARIO--(Marketwired - Sept. 25, 2014) - Yogen Früz® has launched a multi-faceted campaign in partnership with and in support of one of Canada's most represented charities, The Canadian Breast Cancer Foundation (CBCF). Among the many initiatives the company is undertaking to support CBCF, Yogen Früz® has created a special flavour, Pink Velvet, for which 10% of net proceeds will be donated to the cause.

"We are proud supporters of healthy cups in more ways than one," said Yogen Früz® Co-Founder and Chief Executive Officer Aaron Serruya. "Our goal is to raise awareness and support the foundation, keeping in mind the fun, playful attitude we share with the Canadian Breast Cancer Foundation. We believe our customers will enjoy what we have in-store for them to help us achieve that goal. We encourage our customers to join the conversation by using the hashtag #ISupportHealthyCups."

They will kick off the campaign on Friday, September 19 with the Pink Velvet Weekend in participating stores across the country, where customers can donate, win prizes, and enjoy an extra 10% off of their purchase throughout the weekend, ending Sunday, October 21. The program will continue throughout September and October, with several options for customers to support, and enter for a chance to win over $40K in prizing.

"We are thankful to Yogen Früz® and their customers," said Sandra Palmaro, CEO, Canadian Breast Cancer Foundation - Ontario Region. "Funds raised go toward the most innovative breast cancer research projects, breast health education and advocacy initiatives to support women and their families affected by the disease."

Highlights of the program include:

• Pink Velvet Weekend: September 19-21, 2014, where customers can enjoy prizing and double the store rewards points if they pay showing their app
• Pink Velvet Froyo®: Low-fat pink twist on red velvet frozen yogurt made specially for CBCF, for which 10% of net proceeds will be donated to the cause
• CBCF donation Pinnies and Buttons: $1 pinnies and buttons for customer purchase for which 100% of proceeds will go to CBCF
• Over $40K in Contest Prizing: Prizing including pampering spa days, QuikPods®, Famoso® restaurant vouchers, gym memberships, yoga classes, and much more
• Instant Rewards: Customers can wear pink to show their support for CBCF at Yogen Früz®. If they purchase $5 of frozen yogurt they'll receive a free $5 Buytopia gift card while supplies last at participating stores.
• Social Media Support: Raising awareness for CBCF by encouraging people to join the conversation via social media using the hashtag #ISupportHealthyCups
• CIBC Run for the Cure: Yogen Früz® is encouraging Canadians to join their walk/run team for CIBC's Run for the Cure on October 5 - Register to join here.

About Yogen Früz:

In 1986, two young brothers opened a revolutionary frozen yogurt retail concept in Toronto, Canada, providing consumers with an extraordinary product unlike anything they had tasted before. Today, Yogen Früz is a world leader in the frozen yogurt category, with more than 1,400 locations operating in 47 countries around the world. Yogen Früz has consistently been recognized as one of the Top 100 Global Franchises for over 20 years. For more information please visit www.yogenfruz.com.