Yogurty's(R) Expands Into New Category With Launch of Frozen Yogurt Cakes

TORONTO, ONTARIO--(Marketwired - Sept. 5, 2014) -

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Leading Canadian frozen yogurt chain Yogurty's® is the first major player in the marketplace to launch a new category of frozen yogurt cakes with the introduction of froyo® cakes 2go.

A welcome addition to the existing Yogurty's® 2go line of takeout products including toppings, froyo® quarts, and catering boxes, customers across Canada will be able to enjoy freezer-ready Froyo® cakes by mid-September.

Yogurty's® has introduced three new flavours at participating locations that will include Cookies and Cream made with real Oreo® pieces, Strawberry Cheesecake made with real cheesecake bites, and Celebration Cake sprinkled with fun candy confetti inside and on top. Each cake is made with low-fat frozen yogurt for a fun, delicious, and healthier cake option.

"We felt the world was missing out on frozen yogurt cake," said Yogurty's® President Aaron Serruya. "We strive to be innovative with our product, and are always looking to surprise and delight our customers with fun, delicious treats. Our froyo® cakes are a healthier option that customers can enjoy to celebrate any and all occasions."

Frozen yogurt cakes will be available at participating Yogurty's® locations by September 15.

About Yogurty's®:

Proudly Canadian Yogurty's® is the largest self-serve frozen yogurt group of stores in Canada. Yogurty's® currently has 75 locations opened or in development across Ontario, Mexico, UAE and Costa Rica. The Yogurty's® concept allows consumers to create their own froyo® masterpieces, with no two creations being alike. Yogurty's® frozen yogurt is a natural source of protein, calcium, and contains probiotics (live and active yogurt cultures) to help support a healthy digestive system and immunity. Most of Yogurty's® froyo® is gluten-free. Yogurty's® frozen yogurt has the richness and creaminess of ice cream, without the fat and with fewer calories. For more information, visit www.yogurtys.com.

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