September 05, 2014 11:38 ET

Yogurty's® Expands Into New Category With Launch of Frozen Yogurt Cakes

TORONTO, ONTARIO--(Marketwired - Sept. 5, 2014) -

Editors Note: There is one photo associated with this press release.

Leading Canadian frozen yogurt chain Yogurty's® is the first major player in the marketplace to launch a new category of frozen yogurt cakes with the introduction of froyo® cakes 2go.

A welcome addition to the existing Yogurty's® 2go line of takeout products including toppings, froyo® quarts, and catering boxes, customers across Canada will be able to enjoy freezer-ready Froyo® cakes by mid-September.

Yogurty's® has introduced three new flavours at participating locations that will include Cookies and Cream made with real Oreo® pieces, Strawberry Cheesecake made with real cheesecake bites, and Celebration Cake sprinkled with fun candy confetti inside and on top. Each cake is made with low-fat frozen yogurt for a fun, delicious, and healthier cake option.

"We felt the world was missing out on frozen yogurt cake," said Yogurty's® President Aaron Serruya. "We strive to be innovative with our product, and are always looking to surprise and delight our customers with fun, delicious treats. Our froyo® cakes are a healthier option that customers can enjoy to celebrate any and all occasions."

Frozen yogurt cakes will be available at participating Yogurty's® locations by September 15.

About Yogurty's®:

Proudly Canadian Yogurty's® is the largest self-serve frozen yogurt group of stores in Canada. Yogurty's® currently has 75 locations opened or in development across Ontario, Mexico, UAE and Costa Rica. The Yogurty's® concept allows consumers to create their own froyo® masterpieces, with no two creations being alike. Yogurty's® frozen yogurt is a natural source of protein, calcium, and contains probiotics (live and active yogurt cultures) to help support a healthy digestive system and immunity. Most of Yogurty's® froyo® is gluten-free. Yogurty's® frozen yogurt has the richness and creaminess of ice cream, without the fat and with fewer calories. For more information, visit www.yogurtys.com.

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20140905-yogu0905.jpg

Contact Information

  • For more information or interview opportunities, contact:
    Denise Roy
    416-365-3630 x 230