SOURCE: LaunchSquad

LaunchSquad

March 16, 2011 11:00 ET

YooMee Games Welcomes Tim McCloud as Director of Marketing

Veteran Digital Marketer Joins Growing Social Game Platform to Oversee Platform's Rapid Expansion

SAN FRANCISCO, CA--(Marketwire - March 16, 2011) - YooMee Games, the social competition platform that brings tournaments and cash prizes to skill-based games across websites, social networks and mobile apps, today announced that Tim McCloud has joined as the Director of Marketing for the fast-growing gaming startup. McCloud comes to YooMee Games from Kabam, a leading developer of social games, where he helped lead acquisition and retention efforts across all game studios.

A digital content and marketing veteran as well as an avid gamer, McCloud has helped drive revenue and growth for emerging and established brands for more than eleven years. Prior to his work at Kabam, McCloud helped establish a Midwest presence for a start-up Audience Management platform, Cadreon, a division of Interpublic Group/McCann Erickson Worldwide. Prior to that he spent two years as the Senior Advertising Sales Manager at Real Networks managing their Gamehouse and RollingStone.com offerings. Tim began his career at Discovery Communications working on Discovery Channel's Digital Media team for seven years.

"I'm thrilled to join YooMee," said McCloud. "Prita's vision to monetize games by looking at the needs of developers, publishers, players and advertisers is a win-win solution for everyone involved, and I can't wait to start working with our partners on all sides of the equation."

"Tim's experience and expertise in driving digital audiences to action makes him the ideal candidate to lead our marketing efforts," noted Prita Uppal, founder and CEO of YooMee Games. "We're excited to have him on board and look forward to his contributions as YooMee continues to expand in the social competitions marketplace."

About YooMee Games
YooMee Games develops a platform that integrates arcade-like competition and prizing capabilities within casual social games. Through its consumer game destination YooMeeGames.com, its Facebook and Myspace properties and its namesake developer platform, YooMee Games is powering a new class of social gameplay that allows consumers to play online games, get high scores, challenge friends and redeem cool prizes. YooMee Games for Developers helps game developers generate new revenue via APIs that embed individual or tournament play within new or existing social games across social networks, mobile and web destinations. YooMee Games for Publishers helps websites integrate casual social games into their own sites, offering visitors engaging, fun content that will increase website traffic and generate additional revenue. YooMee Games is backed by Altos and US Venture Partners, and is headquartered in San Francisco. For more information, visit corp.yoomeegames.com.

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