Yota

Yota

December 03, 2010 03:54 ET

Yota Space Launches With Projection Mapping Spectacular on Mikhailovsky Palace

ST PETERSBURG, RUSSIA--(Marketwire - Dec. 3, 2010) -

Editor's Note: There are two photos and a video associated with this press release.

Yota Space launched tonight with a media first - a projection mapping installation on the historical Mikhailovsky Palace in St Petersburg. The iconic building was transformed into a towering, real life canvas for an extraordinary digital extravaganza, commissioned by Yota.

The 5 minute real time 4D special effects show used the exact contours of the historic building to create a digital art installation seen a huge crowd of spectators. The show was designed by Drive Productions, the team behind the recent renowned Ralph Lauren projection-mapping event, to launch Yota Space the digital art and music festival, which runs from 5th – 19th December. 

"The magic of architectural light-mapping technology is a sensory feast, transforming and reinventing buildings." said Danielle Atkins, Marketing Director, Yota Group.

'Yota Space has been created as part of our mission to transform people's lives by giving them access to new ideas from across the globe. Yota aims to be a company that inspires, so we've invested in bringing together some of the most inspirational people in the world for this event. We hope the people of St Petersburg enjoy what promises to be one of the most unique events that Europe has seen this year' explains Dennis Sverdlov, Yota CEO.

To buy tickets please visit: space.yota.ru/#/en/

About the event

Yota Space will be housed in a 15,000 sqm building in the centre St Petersburg and features five floors of the world's most innovative digital art. Brian Eno will be using HD LED Light, alongside, Chris Levine bringing his "Alright Now" instillation which projects images on to your peripheral vision, Jason Bruges will be previewing "Pea Soupa", United Visual Artists, Musion, VideoFabrika, MSA Visuals and onedotzero. Installations will range from holographic 3D paintings to illuminated objects, laser sculptures and interactive light spaces.

The two-week event will kicks off on the 5th December with a multi-media party headlined by Grammy award nominated British electronic band Hot Chip. They will be joined by up-and-coming, Masters of Skweee and SCSI-9.

Yota has curated the event itself as a way to ensure that it stays at the cutting edge of contemporary culture and cultivates the creativity that sits at the heart of the brand.

About Yota

Yota is a wireless broadband Internet company from Russia. Yota currently provides 4G Internet services to more than 700,000 customers across five cities in Russia (Moscow, St Petersburg, Sochi, Krasnodar and Ufa), which have a total combined population of over 20 million people. Yota adds thousands of new customers every day and plans to expand its network to cover more than 25 million people by early 2011.

Yota recently announced plans to launch LTE networks in five new Russian cities plus Moscow and St Petersburg in 2011. This will make Yota one of the world's largest 4G networks.

Yota is also expanding internationally, having launched in Nicaragua in July 2010 and with network construction underway in Belarus and Peru. Yota ultimately aims to provide services in developing countries across Latin America, the CIS, Asia and Africa.

To view the photos associated with this press release, please visit the following links:

http://www.marketwire.com/library/20101203-yotaprojection1_800.jpg

http://www.marketwire.com/library/20101203-yotaprojection2_800.jpg

To view the video associated with this press release, please visit the following link:

http://www.youtube.com/watch?v=GnKg05bXFb8

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